The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Product Innovation Educators

FEBRUARY 3, 2025

The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing. During this conversation, Clayton suggested they needed a name for the concept, and “Jobs-To-Be-Done” was born.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. First, sometimes startup founders develop a product to solve their own problem and assume others experience the problem the same as they do. ” He said, “Everybody knows your name.”

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 130

Startups Feedback Software Onboarding KPIs Customer Experience 130

Product Innovation Educators

JULY 3, 2023

Creating a new startup is a different challenge. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. Walmart understood they weren’t going to beat Amazon at its own game, but they have certain strengths—namely, physical stores.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Roman Pichler

FEBRUARY 14, 2023

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. But like any tool, Scrum has its benefits and limitations. They were first introduced in the 2020 Scrum Guide. [5]

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Mind the Product

APRIL 16, 2020

However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. The pitch went well and I was assigned a budget plus a single resource in a graduate named Venus (aka ‘the navigator’). PayMe surpassed 1 million users, just 17 months after launch.

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

Intercom, Inc.

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Exactly due to this lack of certainty, it’s better to invest in both SEO and SEM.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 130

Customer Experience Product Research Entertainment User Testing 130

Mind the Product

MAY 25, 2018

This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. JustGiving was a well-known brand, but firmly associated with registered charities. And for that, we needed a new name… Output of one naming brainstorm.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Product Talk

APRIL 21, 2021

Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. Another one that I see come up a lot is this idea of why all of our voice assistants—we’re talking about Siri , Alexa, Cortana —why they all have female names. But this isn’t the full story.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Mind the Product

APRIL 1, 2020

Just like a successful startup, we knew our customers, we knew there was an untapped need and that our ProductTank was going to make a difference to a lot of people. I think of a meetup more like a dinner party with a special guest rather than a presentation and name tags. In fact, I’ve stopped even doing name tags!

Product Research 175

Product Research Events User Testing Customer Experience 175

Product Innovation Educators

MARCH 20, 2023

The company’s team of researchers, strategists, and inventors helps organizations reimagine their future and invent new products, services, and brands. ” Apple was organized like a startup. Matt is the founder of Phillips & Co., a Chicago-based innovation strategy firm. Matt is the founder of Phillips & Co.,

Strategy 272

Strategy Research Software Feedback Software Customer Feedback 272

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Mind the Product

MAY 5, 2017

Whether a quickly drawn sketch, an MVP, physical product, iterative improvements or a brand new feature, all studiously validated with user research and customer development, you roll up your sleeves to make it happen. I’ve been a startup founder – when I completely tanked my first foray building product.

User Testing 160

User Testing Product Research Product Management Product Manager 160

Intercom, Inc.

AUGUST 26, 2021

Join us as we recall the initial aha moment, the early startup missteps, and the major milestones that have marked our first 10 years. The whole thing wasn’t some massive brand vision. “I just remember the intensity of actually trying to deliver a startup. Macey Baker: Well, my name is Macey.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

Data Visualization 144

Data Visualization Customer Feedback Customer Experience Analytic Tools 144

Intercom, Inc.

FEBRUARY 24, 2020

We’ve given Resolution Bot a lot more than a new name. Here are four brand new features that take automated support to the next level. If your bot references your Startup plan, it might as well have not answered at all. Answer customer questions as soon as they start typing.

Reporting Tools 40

Reporting Tools Research Software Customer Experience Artificial Inteligence 40

Mind the Product

FEBRUARY 22, 2018

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Propecia was a blockbuster drug, earning billions in sales.

Product Research 135

Product Research User Testing Customer Experience Research Software 135

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity? The goal?

Banking 76

Banking Data Visualization Feedback Software Customer Experience 76

Intercom, Inc.

NOVEMBER 9, 2022

First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts. And that opens the space for newer, faster, agile startups to serve those neglected customers, gain traction, and challenge the bigger businesses. It’s kind of a modern-day cautionary tale.

Research Software 226

Research Software Data Visualization User Testing Customer Experience 226

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Intercom, Inc.

OCTOBER 2, 2018

Over the past few years Intercom’s customer base has grown considerably beyond the startup and product-focused readership we initially focused on with Inside Intercom. Simultaneously, Intercom has introduced features for larger companies: our customer base now runs the full gamut from early stage startups to large established companies.

Blog 162

Blog User Testing Customer Experience Research Software 162

Intercom, Inc.

AUGUST 12, 2021

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. Messaging has become a really quick, easy way to engage with brands. Voice is this last offline dataset,” he tells us.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

The Product Coalition

AUGUST 8, 2023

Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business. After you choose a name for your business, you must choose the same domain name for the internet presence if it is available.

Banking 124

Banking Government Finance Naming 124

Product Innovation Educators

OCTOBER 24, 2022

And we’re doing the marketing and branding that’s so important for any ecommerce business. Similarly, we’ve hired some of the top jewelry designers from major name-brand companies. We’ve attracted a lot of top talent across the industry to come to a small startup. [22:02]

User Friction 193

User Friction Customer Experience User Testing Customer Feedback 193

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 105

User Testing Research Software Branding Workshop 105

Userpilot

MARCH 30, 2025

But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. Including popular names like Hubspot, Atlassian, and Netflix. Leverage video content.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Fireart ranks as the leader among Top Mobile App Development Companies for Startups on MobileAppDaily on a global scale.

Research Software 119

Research Software Feedback Software Artificial Inteligence User Testing 119

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

NextBigWhat

JUNE 23, 2020

As of today, Freecharge (which saw a handsome exit, and then was sold for peanuts) now exists as a namesake brand while Paytm continues to build on top of its recharge userbase and is way more valuable. If Facebook copies your startup idea, chances are that idea has more eyeballs than a startup can garner (unless it is is Snapchat).

Advertising 131

Advertising Startups Positioning Consulting 131

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. It takes an email domain name and turns it into 100-plus points of data.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182