Mind the Product

MAY 3, 2017

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.” She hopes to help change that.

Product Marketing 113

Product Marketing Marketing Branding Advertising 113

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. Today a small space to write a message is present on nearly all, if not all, of the packaging on Japanese Kit Kats as can be seen in the ad below.

Marketing 111

Marketing Branding Messaging Positioning 111

The Product Coalition

JUNE 30, 2021

such names as Amazon, Etsy, or eBay are on everyone’s lips. It should allow users to take the desired action, namely to find and purchase the desired item quickly and effortlessly. In simple terms, you need to release a solution with limited functionality to present it to early adopters and collect their feedback.

Feedback Software 155

Feedback Software Customer Experience Data Visualization User Testing 155

Intercom, Inc.

NOVEMBER 3, 2022

Liam: What was the moment when you discovered the problem or the problem presented itself? “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, I started Surfboard.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Mind the Product

APRIL 16, 2020

However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. I pitched the idea by building a fully functional, iOS prototype, rather than via a PowerPoint presentation. PayMe surpassed 1 million users, just 17 months after launch. Conclusion.

Weak Development Team 162

Weak Development Team Banking Customer Experience User Friction 162

Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 133

Artificial Inteligence Branding Consulting Messaging 133

Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 133

Artificial Inteligence Branding Consulting Messaging 133

Mind the Product

APRIL 1, 2020

I think of a meetup more like a dinner party with a special guest rather than a presentation and name tags. In fact, I’ve stopped even doing name tags! Instead, we spend a lot more time mingling and having Q&As than listening to presentations. I’m not big on formalities. Would you like to start a ProductTank?

Product Research 138

Product Research Events User Testing Customer Experience 138

The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This helps creators establish a deeper relationship with their subscribers, eventually leading to an improved brand image. In hybrid live streaming, the audience is also present in the physical location.

Analytic Tools 123

Analytic Tools Feedback Software Data Visualization Technical Review 123

UX Studio: Product Management

AUGUST 6, 2019

Logo design forms the most essential part of every company’s branding, so looking at some inspiration always comes in useful. However, once a brand has become established well enough, it commonly abandons the logotype since everyone knows the company’s name. The older the brand, the cleaner the logo. Zocdoc logo.

Research Software 113

Research Software User Testing Branding Magazine 113

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Any hobbyist brand you can think of falls into this category.

User Testing 143

User Testing Advertising Branding Customer Experience 143

Mind the Product

NOVEMBER 1, 2017

His name is Eric. You need to conduct quantitative market surveys or qualitative customer interviews in advance, fully digest the research and be ready to present the findings at the beginning of the workshop. Let groups present their personas. Company name. Relationship with other products/brands. Unbelievable!

Construction 107

Construction Workshop User Testing Customer Experience 107

Alchemer Mobile

OCTOBER 19, 2023

Compare Results Across Multiple Surveys Within a Single Report The cross-survey reporting capability enables you to analyze and present a holistic view of your customer feedback across touch points by combining reports from multiple surveys into a single report view.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Reveal

NOVEMBER 1, 2023

Whether you’re dealing with customer demographics, supply chain logistical management , financial data , or presenting to executives, clients, or colleagues, you can adapt the visualization to align with their needs. You can apply that same theming and branding to your custom components. How Does Reveal Custom Visualization Work?

Data Visualization 98

Data Visualization Customer Feedback Analytic Tools Reporting Tools 98

Sachin Rekhi

MARCH 1, 2020

In doing so, I decided to take on a brand new writing project, entitled LettersToZoe.com , where I share all the life lessons I hope to pass on to Zoe on living a happy and meaningful life. The most important deliverables at McKinsey are slide presentations sharing progress and findings with each client. Types of essays.

Data Visualization 198

Data Visualization User Testing Software Review Customer Feedback 198

The Product Coalition

APRIL 25, 2022

You can’t use them to present to stakeholders, and they’re a nightmare for collaboration. As the name implies, Field is a yet-to-be publically released product management software that helps product teams map out their ideas and development. We are fans of their “Collect, Explore, Present” concept. How do you do that?

Analytic Tools 164

Analytic Tools Data Visualization Feedback Software Research Software 164

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 87

Wireless Travel Branding Differentiation 87

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding. btrax mood board.

User Testing 105

User Testing Research Software Branding Workshop 105

Product Talk

MARCH 30, 2016

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. ” What’s the difference between each of her responses? We all do it.

User Testing 208

User Testing Customer Experience Customer Feedback Product Research 208

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. It takes an email domain name and turns it into 100-plus points of data. Matt: Our goal with this project wasn’t to push the Clearbit product or brand, per se.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Mind the Product

APRIL 3, 2020

Seeing happy product people like Marius, Sireen, and Guido to name just a few, really meant the world to us.” How YouTube can be Used as a Servant to Your Product – Lei Shei presents at ProductTank Singapore. ” Our Content put the Spotlight on AsiaPac. If you missed any of it, feel free to take another look.

Product Research 206

Product Research Customer Experience Events User Testing 206

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. Liam: You’ve launched a brand new podcast called Value Paths. This isn’t the first we’ve heard from Samuel.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

The Product Coalition

OCTOBER 15, 2020

Adopt fancy UX In a recent experiment on the US Census page, 86% of users failed to find the ‘current population ’ when it was presented in large red numbers. For example, when you provide textual equivalents for images and name links meaningfully, it helps blind users using text-to-speech software.

Weak Development Team 172

Weak Development Team Customer Experience Research Software User Testing 172

Mind the Product

JULY 9, 2019

It is simply information that can be presented in a numeric form, but qualitative insights are also considered to be data. What is the possibility of this new product or feature damaging our brand or leading to customers’ churn? Let’s walk through the process. What’s your first step when you approach such a problem?

Data Visualization 188

Data Visualization Product Research User Testing Research Software 188

Intercom, Inc.

JULY 9, 2020

But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And that’s resulted in more direct visits from people, but also in more brand searches. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Alchemer Mobile

JUNE 9, 2020

In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. My name is Robi Ganguly and I am the CEO and co-founder of Apptentive. Transcript. They were fans at one point.

User Testing 182

User Testing Feedback Software Customer Feedback Data Visualization 182

Product Management Lessons from the Trenches

JULY 17, 2018

It forces you to clearly articulate why your product is the best for that user/buyer- whether that be due to features, brand association, convenience, price, etc. It explicitly includes competitors by name and requires you to provide your rationale for how the competitors’ products do not measure up.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 86

User Testing Feedback Software Product Research Analytic Tools 86

Mind the Product

SEPTEMBER 18, 2017

The gifter’s journey may have various entry points and paths, but the two final steps of the funnel would typically be: Once the user chooses the product to be sent as a gift, they enter the recipient’s name and email address and write a personal message. A simple text email is sometimes more effective than a designed and branded one.

Customer Experience 111

Customer Experience User Testing Product Research Customer Feedback 111

Intercom, Inc.

JUNE 18, 2020

We built an iconic brand. A name and a logo that is recognized and respected, for the work we do and the people who do it. Over the past month or so I presented this plan to the board and our investors and got their full support and we just agreed on the change. We transformed an industry. Intercom is on an incredible path.

Vision 132

Vision Customer Experience Branding Leadership 132

Product Talk

JANUARY 24, 2024

Hi <name> My name is Jess and I’m a UX Researcher based in Melbourne. When doing discovery for a brand-new product, you will need to start somewhere, but be open to the fact that as you start speaking with people, your ideal profile may change.

Research Software 242

Research Software Feedback Software User Testing Customer Experience 242

Mind the Product

MAY 16, 2019

However, I want to present a different perspective, Testimonial Driven Development (TDD). They will be a regular, returning customer asking for more ( strong brand, recurring revenues ). Describe your potential customers with their name, age, and profession. They will become a product evangelist ( free influencer marketing ).

Software Review 169

Software Review Development Research Software User Testing 169

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? why is it valuable? is it fit for my use case?) I found this: Please thank Todd Clouser because this cleared things right up. It’s incredible signal. But that requires interest.

User Testing 126

User Testing Customer Feedback Feedback Software Reference 126

Intercom, Inc.

SEPTEMBER 19, 2019

Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io This year has been particularly exciting for us: we were able, after five and a half years of negotiation, to purchase Close.com as our new home and domain name, so we went through a rebrand from Close.io

Weak Development Team 184

Weak Development Team Startups Customer Experience Reporting Tools 184

Intercom, Inc.

JANUARY 24, 2023

Customers Mature brands want deep visual customisation, so that Messenger feels native to their business. The hub would consolidate previously fragmented support and engage content, and present it in a rich, modular, expandable hub, right inside the product. Dark mode is now table stakes in modern apps.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Mind the Product

MAY 5, 2017

Whether a quickly drawn sketch, an MVP, physical product, iterative improvements or a brand new feature, all studiously validated with user research and customer development, you roll up your sleeves to make it happen. At present I’m freelancing, working in product, UX and marketing roles. Once you can Code, Practice is key.

User Testing 133

User Testing Product Research Product Management Product Manager 133

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The answer to this question is based on the “ Product Circuit ” model that I presented here last week.

Education 147

Education Marketing Weak Development Team Advertising 147