Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 111

Positioning User Testing Product Research Data Visualization 111

Usersnap

JULY 28, 2020

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

Naming 52

Naming Feedback Software User Testing Product Research 52

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Imagine if Instagram was named as Facebook Pics or Facebook something. Instagram could have gone down with the mother ship as a brand.

Branding 60

Branding Naming Marketing Positioning 60

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

User Testing 52

User Testing Feedback Software Software Review Customer Feedback 52

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

Marketing 111

Marketing Branding Messaging Positioning 111

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. If brands are leading with stock imagery, they’re not even doing what any of us can do. That new name is Product Masters Now.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

Userpilot

OCTOBER 19, 2024

According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

Customer Satisfaction 79

Customer Satisfaction Customer Experience User Testing Feedback Software 79

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses. April Dunford (Author, Obviously Awesome) – Positioning Jujitsu from Business of Software Conference.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Management Product Manager Customer Experience 162

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption.

Research Software 77

Research Software Feedback Software Product Marketing Reporting Tools 77

UX Planet

OCTOBER 8, 2024

High-quality writing leads to positive experiences between users and the product whereas low-quality writing leads to the awful opposite. UX or “user experience” is the sum of all the interactions (negative or positive) a user may have with the brand’s digital presence. If not, it has a ‘bad UX’ and is unlikely to be successful.

UX 79

UX Data Visualization Research Software Analytic Tools 79

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty. Product-led blog content.

Advertising 80

Advertising Analytic Tools Research Software Data Visualization 80

Userpilot

AUGUST 30, 2024

Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Builds trust and positive brand perception by transparently sharing the company’s financials, decision-making processes, and even salaries. Userpilot video ad. Chameleon user onboarding Olympics.

Feedback Software 79

Feedback Software Analytic Tools Advertising Research Software 79

Userpilot

JUNE 26, 2024

We will also discuss how it can enhance product engagement for your brand. TL;DR A welcome email is the first interaction between a brand and its customer. It gives you a chance to create a good first impression, introduce your brand, and set expectations for the future. Why are welcome emails important?

Onboarding KPIs 83

Onboarding KPIs User Testing Feedback Software Customer Feedback 83

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What’s the state of the relationships that brings you that data? What’s the state of those systems?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Systems Review 89

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 125

Data Visualization Analytic Tools Marketing Customer Experience 125

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

Data Visualization 82

Data Visualization Feedback Software Customer Feedback Customer Experience 82

Userpilot

MAY 30, 2024

Looking to track and improve customer sentiment for your brand? TL;DR Customer sentiment is the overall feeling your customers have about your brand. Understand positive sentiment drivers and boost customer loyalty. Personalize interactions to drive positive customer sentiment. Ready to begin?

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Research Software 80

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

JULY 29, 2024

Identify direct and indirect competitors via market research to better position your product. SWOT analysis summarizes strengths, weaknesses, opportunities, and threats to provide insights for strategic recommendations to enhance competitive position. Microsoft Teams leverages Microsoft's brand. SWOT analysis.

Data Visualization 86

Data Visualization Research Software Reporting Tools Feedback Software 86

Userpilot

AUGUST 22, 2024

It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. How to close your first enterprise client : Maja explains that while focusing on early adopters makes sense, landing a big name early on can boost brand credibility. Maja Voje’s newsletter homepage.

Books 87

Books User Testing Analytic Tools Feedback Software 87

Userpilot

AUGUST 6, 2024

They renew subscriptions and spread positive word of mouth, increasing customer lifetime value , driving sales, and boosting profits. Improve brand engagement by leveraging customer testimonials as social proof and to reinforce loyalty. Engaged customers feel valued and connected to the brand on a deeper level.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 85

ChatGPT User Testing Customer Feedback Research Software 85

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. If a good percentage of them responded positively, then that’s a sign the market needs it. Examples of questions to ask in user persona surveys: What will you be using {product name} for? How large is your company?

Data Visualization 69

Data Visualization Product Research Research Software Analytic Tools 69

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Listen to this article: [link]. What is the Product Vision?

Vision 331

Vision Customer Experience User Testing Product Strategy 331

Userpilot

NOVEMBER 14, 2022

Why should you always start with keyword research before naming anything? You’re pretty much stuck with whatever name you choose, so you must be careful. You don’t want to slap a name on something and call it “done.” Branding is a time-consuming, expensive process. Branding is a time-consuming, expensive process.

User Testing 76

User Testing Data Visualization Research Software Customer Experience 76

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Additionally, only look as far into the future as you realistically can.

Roadmap 341

Roadmap Weak Development Team Customer Experience Reporting Tools 341

freshtrax

MAY 14, 2024

Many Americans find identity in the water bottles they use and try to aim for a color, style, or brand that matches their style or aesthetic. Some bottle brands even come with stickers like this water bottle by Wondery Outdoors called The Original Parks of the USA Bucket List Bottle. These brands feature minimalist designs.

User Testing 59

User Testing Technical Review Branding Transportation 59

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Userpilot

AUGUST 29, 2022

It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. They built a free business name generator that business owners can use to find an available company name. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 74

Research Software Engineering User Testing Marketing 74