Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Userpilot

OCTOBER 19, 2024

According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

APRIL 10, 2023

His name is Doug Stone. After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. His name is Doug Stone.

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Listen to this article: [link]. What is the Product Vision?

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity? The goal?

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. For instance, make the goal “be the number one weight loss app” precise by describing the desired business impact, the specific benefit the company will experience, such as increase in brand equity.

Vision 334

Vision User Testing Product Research Research Software 334

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Additionally, only look as far into the future as you realistically can.

Roadmap 354

Roadmap Weak Development Team Customer Experience Reporting Tools 354

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. The customer experience journey is all the touch points a customer has with your product, including brand, service, support, usability, and instructions. ” He said, “Everybody knows your name.”

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

APRIL 24, 2018

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. Mobile brands and devices. Venmo comes to mind first, followed by Duolingo and its stunning first-use experience.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Manager Product Management Customer Experience 162

Intercom, Inc.

OCTOBER 13, 2020

Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand. What was the cost of a false positive going to be? It’s easy to annoy users by interrupting them.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Roman Pichler

JUNE 1, 2020

As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power. This is particularly helpful when you are faced with a large group of stakeholders, which is not uncommon in bigger companies.

Weak Development Team 335

Weak Development Team Product Research Customer Experience Workshop 335

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! …and tailored in-app tutorials to introduce core features.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Mind the Product

APRIL 16, 2020

However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. The pitch went well and I was assigned a budget plus a single resource in a graduate named Venus (aka ‘the navigator’). PayMe surpassed 1 million users, just 17 months after launch. Conclusion.

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

The Product Coalition

DECEMBER 15, 2020

Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features. The user should be able to quickly review both negative and positive reviews, and sorting will help with this.

Feedback Software 149

Feedback Software Technical Review User Testing Customer Feedback 149

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Alchemer Mobile

FEBRUARY 10, 2022

If you’re ready to take your mobile app to the next level, start a 30-day free trial with Apptentive.Within a matter of days, you can start driving more positive ratings and reviews, capturing feedback, analyzing data, and using those findings to prioritize your product roadmap. Increase visibility in search results. Drive downloads.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough.

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

The Product Coalition

DECEMBER 11, 2020

And that talent extended to the content, with big names like Liam Hemsworth, Chrissy Teigan, Adam Devine, Joe Jonas, and Idris Elba…just to name a few. Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic.

Reporting Tools 166

Reporting Tools Download User Testing Naming 166

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mind the Product

FEBRUARY 13, 2020

The biggest challenge internally was to educate customer-facing teams that our brand reputation will not be damaged if the products weren’t available to purchase. This difference, although seemingly small, had significant implications for our company, both in terms of product development, strategic positioning, and marketing activities.

Product Research 198

Product Research User Testing Analytic Tools Research Software 198

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

Marketing 111

Marketing Branding Messaging Positioning 111

Sachin Rekhi

MARCH 1, 2020

Having such focus has also enabled me to create a unique positioning within the minds of my readers. In doing so, I decided to take on a brand new writing project, entitled LettersToZoe.com , where I share all the life lessons I hope to pass on to Zoe on living a happy and meaningful life. Types of essays. Editing for clarity.

Data Visualization 198

Data Visualization User Testing Customer Feedback Software Review 198

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 138

Data Visualization Analytic Tools Marketing Customer Experience 138

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You can be described as many things. The fallout from hyperstimuli.

Research Software 243

Research Software Technology Telecommunications User Testing 243

NextBigWhat

JUNE 23, 2020

As of today, Freecharge (which saw a handsome exit, and then was sold for peanuts) now exists as a namesake brand while Paytm continues to build on top of its recharge userbase and is way more valuable. Pricing / Different positioning. Pricing is often a positioning statement. ” Why some copycats work better than original?

Advertising 131

Advertising Startups Positioning Consulting 131

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Userpilot

MARCH 30, 2025

But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. Including popular names like Hubspot, Atlassian, and Netflix. Leverage video content.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

MAY 30, 2024

Looking to track and improve customer sentiment for your brand? TL;DR Customer sentiment is the overall feeling your customers have about your brand. Understand positive sentiment drivers and boost customer loyalty. Personalize interactions to drive positive customer sentiment. Ready to begin?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. I think the name has worked out quite well for us in being able to build a brand. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206