The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 135

Branding User Testing Customer Experience Data Visualization 135

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. By prioritizing accessibility, you empower users with disabilities, build trust, and strengthen your brand.

UX 101

UX Research Software Data Visualization User Testing 101

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

MARCH 4, 2024

” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company. Pace yourself. [15:31]

User Testing 301

User Testing Vision Naming Branding 301

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. His name is Steve McIrvin and we met a few years as we both had kids competing in Science Olympiad. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. If brands are leading with stock imagery, they’re not even doing what any of us can do. That new name is Product Masters Now.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Product Innovation Educators

JANUARY 18, 2021

This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . I was in a situation where we picked brand-new technologies for building a product, and we ended up facing an extreme delay because the technology was not mature.

Product Management 281

Product Management Product Manager Naming Management 281

Product Innovation Educators

APRIL 10, 2023

His name is Doug Stone. After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. His name is Doug Stone.

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] You don’t lose the rights to file a trademark after you’ve used the name publicly, but if someone else files a trademark on the same name earlier than you do, you have a complicated and expensive situation. Trademarks protect branding. [7:13] Patents protect products.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

Product Innovation Educators

JANUARY 22, 2024

They told Chris to change the name but he was welcome to keep selling Buc-ee’s things online. He made additional jars for his friends, but he wrote his name and stuck it to his jar. His brand of nut butter is now called Justin’s because he stuck his name on his jars. Immediately the lawyers called.

Research Software 317

Research Software Naming Product Research Download 317

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. The customer experience journey is all the touch points a customer has with your product, including brand, service, support, usability, and instructions. ” He said, “Everybody knows your name.”

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. The move towards building customer relationships in this way is gaining such incredible momentum that we’ve given it a new name here at Intercom. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Product Innovation Educators

DECEMBER 4, 2023

My two journeys fused for me—helping people through new products and helping brand new leaders be effective in the heroic things they’re trying to do. We just wanted to name and describe them so we can do them on purpose whenever we need to. [7:25] These are things great leaders already do. What makes this moment complicated?

Leadership 277

Leadership Startups User Testing Government 277

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it. Banners in action.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Product Culture

FEBRUARY 5, 2025

Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

Naming 90

Naming Branding Books Information 90

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. There are, however, two exceptions to this rule: First, when you create a brand-new product and you cannot find a valid product strategy, you may want to consider adapting the product vision.

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 334

Vision User Testing Research Software Product Research 334

Product Innovation Educators

FEBRUARY 24, 2020

It is the name of my podcast as well as the brand of my work. It is the name of my podcast as well as the brand of my work. This is especially true for product managers who often do not have any real authority and must use their influence to gain support from others. [7:04] 7:04] What is the look and sound of leadership?

Reporting Tools 251

Reporting Tools Product Management Product Manager Leadership 251

Product Innovation Educators

APRIL 6, 2020

Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with world-class experts. Some of these names may be new to you, but each of these experts has a lifetime of experience and knowledge to help propel product professionals to higher performance, or what I call, product mastery.

Strategy 202

Strategy Product Management Product Manager Product Research 202

Intercom, Inc.

FEBRUARY 4, 2020

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs. WHERE Name = 'Sandy'. FROM Contact.

Data Visualization 231

Data Visualization Customer Experience Customer Feedback Reporting Tools 231

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Management Product Manager Customer Experience 162

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Product Talk

APRIL 21, 2021

Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. Another one that I see come up a lot is this idea of why all of our voice assistants—we’re talking about Siri , Alexa, Cortana —why they all have female names. But this isn’t the full story.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Alchemer Mobile

NOVEMBER 16, 2021

An app referral program is essentially a tool that makes it easy for your existing customers to share your brand with friends directly from the app experience. Social media is a proven way to build communities and expand brand recognition, even though it’s been around for awhile. ASO drives the majority of all new app discoveries.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Product Innovation Educators

JANUARY 11, 2021

This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. Autonomous teams for something brand new. This podcast is getting a new name to better align with its purpose of helping product managers become product masters.

Leadership 181

Leadership Feedback Software Vision Naming 181

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

The Product Coalition

JANUARY 4, 2021

Brand recognition is one of the most essential commodities for businesses. It’s why companies pay millions of dollars to have their names slapped on the sidelines at sports games or to run ads that last for less than a minute on television. Choose a strong and catchy name and slogan.

Advertising 179

Advertising Naming Branding Customer Experience 179

Userpilot

DECEMBER 18, 2024

Instead, the interpretation is added as a result of qualitative sources, namely human expertise, intuition, and domain knowledge. However, based on our experience, a good place to start is by building a better understanding of core UX terms , namely questioning utility and usability.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 145

Startups Strategy Technical Review B2B 145

Intercom, Inc.

MAY 18, 2022

Brands struggle to offer seamless omni-channel experiences, with about half of business decision-makers saying their brands do not have the ability to carry context across channels. The problem with third-party data. Let’s take a look at some of those key functionalities: Custom Bots. industry, company size, etc.)

Data Visualization 217

Data Visualization Analytic Tools Feedback Software User Testing 217

The Product Coalition

AUGUST 8, 2023

Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business. After you choose a name for your business, you must choose the same domain name for the internet presence if it is available.

Banking 125

Banking Government Finance Naming 125