Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 96

Branding User Testing Product Research Data Visualization 96

freshtrax

APRIL 19, 2022

Researching the Top Brand Rankings. Best Japan Brands 2020 Rankings. 49% of the 100 brands fall into this category, which is almost half of the total. On the other hand, there are some brands, such as Kuroneko, whose symbol alone is well known around the world. American brands with “only” symbols.

Branding 116

Branding Research Software User Testing Technical Review 116

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

Branding 123

Branding Product Manager Product Management Reporting Tools 123

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Manager Product Management Customer Experience 245

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 119

Branding User Testing Customer Experience Data Visualization 119

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it. Banners in action.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. There are, however, two exceptions to this rule: First, when you create a brand-new product and you cannot find a valid product strategy, you may want to consider adapting the product vision.

Vision 333

Vision Customer Experience User Testing Product Strategy 333

Alchemer Mobile

APRIL 24, 2018

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. Mobile brands and devices. Venmo comes to mind first, followed by Duolingo and its stunning first-use experience.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 319

Vision User Testing Research Software Product Research 319

Intercom, Inc.

FEBRUARY 4, 2020

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs. WHERE Name = 'Sandy'. FROM Contact.

Data Visualization 231

Data Visualization Customer Experience Customer Feedback Reporting Tools 231

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Manager Product Management Customer Experience 162

Alchemer Mobile

NOVEMBER 16, 2021

An app referral program is essentially a tool that makes it easy for your existing customers to share your brand with friends directly from the app experience. Social media is a proven way to build communities and expand brand recognition, even though it’s been around for awhile. ASO drives the majority of all new app discoveries.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

The Product Coalition

JANUARY 4, 2021

Brand recognition is one of the most essential commodities for businesses. It’s why companies pay millions of dollars to have their names slapped on the sidelines at sports games or to run ads that last for less than a minute on television. Choose a strong and catchy name and slogan.

Advertising 178

Advertising Naming Branding Customer Experience 178

Product Talk

APRIL 21, 2021

Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. Another one that I see come up a lot is this idea of why all of our voice assistants—we’re talking about Siri , Alexa, Cortana —why they all have female names. But this isn’t the full story.

Product Research 314

Product Research User Testing Research Software Analytic Tools 314

Intercom, Inc.

MAY 18, 2022

Brands struggle to offer seamless omni-channel experiences, with about half of business decision-makers saying their brands do not have the ability to carry context across channels. The problem with third-party data. Let’s take a look at some of those key functionalities: Custom Bots. industry, company size, etc.)

Data Visualization 217

Data Visualization Analytic Tools Feedback Software User Testing 217

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Contemporary American photographer Seph Lawless is known for his haunting images of abandoned places.

User Testing 206

User Testing Reporting Tools Customer Experience Travel 206

Intercom, Inc.

JULY 17, 2021

Brand strategy is probably the most interesting thing about marketing. Being able to change the perception of a brand in the mind of a consumer or a business. . I reached out to maybe 10 people and they all ignored me except for one recruiter named Chris, who worked at Intercom. Chris introduced me to three different companies.

Advertising 211

Advertising Customer Experience User Testing Research Software 211

Alchemer Mobile

JUNE 11, 2019

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. You have exactly three minutes until they close the gate doors. They’ve downloaded your app to help make their lives easier, not harder.

Feedback Software 180

Feedback Software Travel Airlines Customer Experience 180

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Roman Pichler

NOVEMBER 1, 2022

As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. Don’t use a roadmap if you cannot see beyond the next product goal—which can happen when you work on a brand-new, innovative product.

Roadmap 337

Roadmap Weak Development Team Customer Experience Reporting Tools 337

Roman Pichler

JUNE 1, 2020

As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power. This is particularly helpful when you are faced with a large group of stakeholders, which is not uncommon in bigger companies.

Weak Development Team 321

Weak Development Team Product Research Customer Experience Workshop 321

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 128

Startups Strategy Technical Review B2B 128

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

JUNE 22, 2020

Author name: Who is the message coming from? When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. With Intercom, you can customize them to stay consistent with your branding, optimize them for new promotions, and push major updates across multiple channels.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

MAY 25, 2021

In light of the specific challenges raised by the pandemic – namely, trying to manage more conversations of greater complexity and with fewer resources – messaging is proving to be the most effective way to strike a balance between great customer experience and business efficiency.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Intercom, Inc.

JANUARY 3, 2020

When designing chatbots there’s often a strong temptation to give them a name, a face, even a little personality of their own. Things like names, introductions, and first-person pronouns all suggest to the customer that there’s a brain behind these interactions. But it can be risky.

Customer Experience 222

Customer Experience Messaging Naming Branding 222

Intercom, Inc.

JUNE 11, 2019

Welcome pages reflect your brand. Users probably have some knowledge of your brand before making it to the welcome screen: they’ve seen ads, visited your website or followed you on social media. A blank page in a brand new app is highly intimidating, even for the most experienced users.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

The Product Coalition

AUGUST 8, 2023

Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business. After you choose a name for your business, you must choose the same domain name for the internet presence if it is available.

Banking 109

Banking Government Finance Naming 109

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

Data Visualization 133

Data Visualization Customer Feedback Customer Experience Analytic Tools 133

Roman Pichler

APRIL 5, 2022

Use this decision rule for high impact decisions like setting a product vision and coming up with a brand-new or significantly changed product strategy. As its name suggests, product person decides after discussion means that you decide after you have carefully listened to the attendees’ ideas and concerns.

Weak Development Team 287

Weak Development Team Product Manager Product Management User Testing 287

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

Marketing 111

Marketing Branding Messaging Positioning 111

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195