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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

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How Animated Videos Can Help Business

The Product Coalition

Best practices of Alconost Animated Video Production from 2022 In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 146
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Video Marketing Is The Future?—?Is Your Business Doing It Properly?

The Product Coalition

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. With tools like InVideo, almost anyone can create a video in minutes. Is Your Business Doing It Properly?

Marketing 163
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Making A Training Video For Software: 10 Tips

The Product Coalition

How to create a training video for software There are many benefits to having training videos for your software. Additionally, training videos can increase user loyalty and satisfaction by providing an easy-to-understand visual guide on how to use your software. What do you want the viewer to achieve by watching the video?

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The Future of Visual Storytelling: Text-to-Video AI

UX Planet

By Mary Moore, copywriter at Shakuro The process of manual video creation can be both time-consuming and costly, leading to challenges in meeting project deadlines and keeping up with the demand for engaging visual content. If you are into video production, then you’ve probably heard of text-to-video AI.