The Product Coalition

APRIL 19, 2022

Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels. There’s a good chance your organization has a style guide or brand rules.

User Testing 163

User Testing Product Research Customer Feedback Customer Experience 163

Alchemer Mobile

JANUARY 26, 2021

Here are five tips to reassess your digital experience, meet customers where they are, and turn the channel into an actionable listening tool. This tip requires you to literally meet customers where they are: at the exact time and place they land within your mobile experience. Understand customer goals. Act on what you learn.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 94

Messaging Research Software Analytic Tools User Testing 94

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Pro tip: We have a whole webinar on this concept!). Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 79

Branding Customer Experience Feedback Software Data Visualization 79

Alchemer Mobile

NOVEMBER 21, 2022

Tips to get better in-app feedback. A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Alchemer Mobile

APRIL 25, 2019

Below is a taste of the Travel-focused data featured in the report, including a “scorecard” showing average engagement and feedback benchmarks for apps in the Travel category and category-specific tips for success. 3 tips for Travel app success. Invest in two-way messaging. Profile of an average app in the Travel category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities.

Branding 96

Branding User Testing Customer Experience Customer Feedback 96

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 89

Research Software Feedback Software Messaging Reporting Tools 89

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. You could, but you probably won’t get your message across very effectively. A simple tool we developed here at Apptentive called the Love Dialog allows brands to quickly take a pulse from customers. We simply ask, “Do you love [insert your brand here]?”

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Personalization. Customer expectations have never been higher.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Intercom, Inc.

JUNE 11, 2019

Welcome pages reflect your brand. Users probably have some knowledge of your brand before making it to the welcome screen: they’ve seen ads, visited your website or followed you on social media. A blank page in a brand new app is highly intimidating, even for the most experienced users.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Talk

JANUARY 24, 2024

Tips for success with Craigslist Ultimately, Ellen was able to find enough people to participate in focus groups from her Craigslist post, so she thinks it’s worth investigating as an option. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 242

Research Software Feedback Software User Testing Customer Experience 242

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Here are our tips: Gather valuable conversation data fast. 4 powerful proactive support messages to send. 4 powerful proactive support messages to send.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Intercom, Inc.

DECEMBER 14, 2018

We also wanted to share some tips and best practices to ensure front-and-centre placement in the prized, primary inbox. 3 tips to improve low open rates. Sending every email to your whole userbase can actually damage your brand and your sender reputation and has been shown to be ineffective. Make your content personal.

Analytic Tools 171

Analytic Tools Reporting Tools User Testing Data Visualization 171

Alchemer Mobile

OCTOBER 4, 2018

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. Use contextually relevant messaging and proactive engagement strategies. Launch a “voice of the customer” initiative.

Customer Feedback 185

Customer Feedback User Testing Customer Experience Feedback Software 185

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding.

Analytic Tools 91

Analytic Tools Feedback Software UX Data Visualization 91

Intercom, Inc.

AUGUST 14, 2018

What messages should I send to new customers? 5 simple messages to engage your customers. How can I build a brand for my software company? So you want to build a brand? Want to learn more about how to build your brand and sell more products in a non-spammy way? How to make product improvements.

Events 182

Events Blog Article Technical Review 182

The Product Coalition

MAY 13, 2020

Below are some tips on devising a great product launch email marketing campaign. By verifying each of the email addresses you have in your possession, you can rest assured the messages being sent out will be read by actual consumers. Avoiding this failure will require some hard work and marketing savvy.

Product launches 116

Product launches Product Marketing User Testing Marketing 116

Intercom, Inc.

FEBRUARY 6, 2019

3 tips for a successful product launch plan. We’re still reworking our framework and recognize that it will never be “done’” per se, but here are three tips based on what we’ve learned so far: 1. Brand awareness. In this case, customer message campaigns, webinars and help content will be more effective.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Intercom, Inc.

DECEMBER 10, 2021

What to do: Communicate proactively and set expectations using targeted messages. 6 tips for creating a great customer support experience during the holidays. Home furnishing brand Living Spaces uses Intercom to handle 8,000 weekly conversations and maintain a first-response time of under one minute.

Data Visualization 195

Data Visualization User Testing Reporting Tools Customer Experience 195

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Tips to improve your product marketing strategies: Identify your target audience and buyer personas. Product-led blog content. Email marketing. Paid digital. Influencer marketing.

Advertising 82

Advertising Analytic Tools Research Software Data Visualization 82

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

The Product Coalition

MAY 24, 2023

Choosing a font, color scheme, and overall visual style consistent with your brand is also crucial. Use graphics to draw attention to key elements or to emphasize your message. You can also use visuals such as charts, graphs, and images to illustrate your points.

Feedback Software 118

Feedback Software Data Visualization User Testing Customer Experience 118

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. So where should you begin?

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209