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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. This approach has informed her success across different industries and roles, from retail to technology. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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How Alchemer solves the biggest challenges in digital feedback

Alchemer Mobile

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. percent increase from 2021.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. 2021 Engagement Benchmarks for Education Apps. 2021 Engagement Benchmarks for Education Apps.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.