Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? A message strategy guides your communications. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Intercom, Inc.

JULY 2, 2018

Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Our Demand Generation, Product Marketing and Brand Design teams collaborated to produce the messaging and our Brand Design team brought it to life.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Even the most sophisticated brands only hear from less than one percent of their customers. The “right mobile moment” looks different for every brand.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). Yury’s next step?

Feedback Software 233

Feedback Software Customer Experience Data Visualization User Testing 233

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Alchemer Mobile

JANUARY 23, 2020

Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very different. It all starts with an experience.

User Testing 165

User Testing Customer Experience Customer Feedback Feedback Software 165

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Feature/product adoption (usage). Brand awareness. Get super targeted with your messaging. Reducing churn.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. It can also help you uncover deeper insights into your product’s purpose. Here’s how: Focus on fundamentals: Identify and communicate your product’s core value to ensure your messaging zeroes in on what truly matters.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Intercom, Inc.

JULY 4, 2018

being willfully naive about marketing. Matt Hodges , originally our Director of Product Marketing, was the first Intercom hire with the actual word “marketing” in his title. In his LinkedIn message trying to recruit Matt, our CEO Eoghan gushed, “The product almost completely sells itself.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Intercom, Inc.

DECEMBER 21, 2021

Some of our achievements and milestones over the past 12 months include: We continued to launch amazing new features, such as Conversation Topics , Multichannel Transactional Messaging , and a best-in-class WhatsApp integration for Support teams. Niamh O’Connor , Brand Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

Naming 78

Naming Branding Messaging Positioning 78

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Live Better”.

User Testing 136

User Testing Advertising Branding Customer Experience 136