Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities.

Branding 258

Branding User Testing Customer Experience Customer Feedback 258

Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 170

Branding Strategy Feedback Software Research Software 170

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. The key message: Focus on solving one problem exceptionally rather than competing on multiple features.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Message centers. So, we won’t waste your time. Love Dialog. Rating prompts.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement. Act on what you learn.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Now my team can receive ongoing feedback from “me” on any message they want to send at any time.

User Testing 126

User Testing Customer Feedback Feedback Software Reporting Tools 126

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Let’s break that down: Right Message: Is your message relevant and useful?

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. Why do they feel that way? Step 2: Determine what feedback methods will fill the gaps.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. Message centers. Message center.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Intercom, Inc.

SEPTEMBER 15, 2020

Successful customer engagement depends on sending the right message, at the right time, and in the right place. Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool.

Data Visualization 231

Data Visualization Research Software Reporting Tools Customer Communications 231

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Customer acquisition. What does the buying journey look like? Product roadmap.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. With a growing product organization, need other product leaders to communicate message and foster product culture. Next steps.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Alchemer Mobile

FEBRUARY 21, 2025

Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. Whats resonating with our brand, and where should we double down on our efforts? Whats resonating with our brand, and where should we double down on our efforts? Why are we losing customers to competitors?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

The Product Guy

JUNE 25, 2024

Brand Loyalty : Stories humanize products, making them more than just tools or services. This emotional connection fosters brand loyalty and advocacy, turning satisfied customers into passionate brand ambassadors. Different mediums can help reinforce your message and cater to diverse learning styles.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment. Here’s a simple framework for managing it.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Alchemer Mobile

APRIL 13, 2021

Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Surveys and Messages. Understanding shifts in emotion and proactively engaging with consumers to get ahead of them is a big opportunity for Finance brands in 2021 and beyond.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246