Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 79

Research Software Feedback Software Product Marketing Reporting Tools 79

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 87

Research Software Analytic Tools Product Marketing Product Research 87

Lenny Rachitsky

JULY 21, 2024

He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. Rory even claimed that “Steve Jobs was not a technologist; he was a pitchman.”

User Testing 98

User Testing Marketing Feedback Software Transportation 98

Gocious Blog

JUNE 25, 2024

Developing products for global markets can be challenging and requires companies to navigate various demands, regulations, and market dynamics. Companies focused on success will research and test with new demographics before launching a new product model.

User Testing 52

User Testing Research Software Product Research Marketing 52

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 74

User Testing Product Research Research Software Branding 74

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 135

User Testing Product Research Data Visualization Customer Feedback 135

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 118

User Testing Market Research Product Research Research Software 118

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 92

B2B User Testing Research Software Analytic Tools 92

Amplitude

SEPTEMBER 21, 2020

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Marketers typically also track the attribution channel, such as social media or search advertisements, that leads users to the main landing screen.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing.

Data Visualization 81

Data Visualization User Testing Customer Feedback Analytic Tools 81

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. case studies, alternative pages, etc.). It helps you visualize the customer journey. But how can you use it?

B2B 92

B2B Analytic Tools Feedback Software Data Visualization 92

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 89

Research Software Feedback Software Analytic Tools Customer Experience 89

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. MozCon marketing conference. That’s the magic of a well-crafted product ad.

Feedback Software 80

Feedback Software Analytic Tools Research Software Advertising 80

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 83

Analytic Tools Feedback Software Onboarding KPIs Marketing 83

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 84

User Testing Data Visualization Research Software Feedback Software 84

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why.

User Testing 73

User Testing Product Research Data Visualization Feedback Software 73

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

The Product Coalition

SEPTEMBER 17, 2020

And that’s why localization testing exists: to prevent these very situations. The USA no longer dominates the mobile market. China and India are quickly taking the lead in the race for the title of “world’s largest mobile market for tech companies.” What is localization testing? Why is localization testing so important?

User Testing 115

User Testing Product Research Testing Weak Development Team 115

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. The new interactions led to improved retention.

Feedback Software 232

Feedback Software Research Software Systems Review User Testing 232

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Craft a strong marketing positioning statement. Anthony Pierri is the co-founder of FletchPMM and has a background in content and product marketing. – Ensure clarity. Build user trust.

Messaging 88

Messaging Positioning Data Visualization User Testing 88

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. What are examples of cost savings that you want to A/B test? The best approach is to run an A/B test. Cost Saving. Cheaper Providers.

User Testing 98

User Testing Customer Experience Product Research Testing 98

Alchemer Mobile

MAY 6, 2021

Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category.

Data Visualization 147

Data Visualization Reporting Tools Feedback Software User Testing 147

The Product Coalition

MAY 13, 2020

A recent study found that nearly 95% of the products released each year will fail. Avoiding this failure will require some hard work and marketing savvy. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing.

Product launches 117

Product launches Product Marketing User Testing Marketing 117

Product Innovation Educators

SEPTEMBER 16, 2024

As a product manager, knowing how to use effective innovation processes is crucial to stay competitive in today’s market. It’s what helps create products that customers love and keeps companies successful in the long run.

Research Software 102

Research Software Feedback Software User Testing Analytic Tools 102

Sachin Rekhi

AUGUST 26, 2024

To Porter, superior performance doesn't refer to market share but instead to profits. To help guide practitioners, Porter ultimately came up with 5 tests that he believes any strategy must pass in order to be compelling. The reality is its impossible to build a product that will serve every customer in the market well.

Strategy 78

Strategy Development User Testing Branding 78

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Customer Experience 94

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. So what does customer success for marketing success actually mean in practice? All of these inputs can be used to shape more effective marketing campaigns.

User Testing 52

User Testing Customer Experience Research Software Marketing 52

Amplitude

SEPTEMBER 21, 2020

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Case Study: 8×8’s Jitsi.org. Case Study: MINDBODY. Marketers typically also track the attribution channel, such as social media or search advertisements, that leads users to the main landing screen.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

User Testing 110

User Testing Product Research Testing UX 110

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Who is Maja Voje?

Books 88

Books User Testing Analytic Tools Feedback Software 88