Sachin Rekhi

JUNE 22, 2009

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60

Seminar Research Software Data Visualization Advertising 60

Pragmatic Marketing

NOVEMBER 12, 2018

They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” ” Typically, keynote speakers have published a book that connects and augments their brand. These speakers consider themselves “professional speakers.”

Seminar 70

Seminar User Testing Advertising Customer Experience 70

Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

freshtrax

AUGUST 20, 2019

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. They asked things like “What is a pixel?”

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Product Culture

APRIL 4, 2015

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right? I said no. Prioritization Anti-patterns.

Seminar 45

Seminar Customer Experience Demo Roadmap 45

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. Plus, they likely have a marketing budget that can blow yours out of the water.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

OCTOBER 3, 2024

This year marks a significant milestone for btrax as we celebrate 20 years of work crafting innovative design and marketing solutions that empower businesses to succeed in Japan and worldwide. The panel featured: – Dan Harden , CEO, Founder, and Principal Designer of Whipsaw , whose work has brought over 1,000 products to market.

Events 52

Events Vision Artificial Inteligence Technology 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

JULY 23, 2020

As a self-taught designer who began his career as a freelancer, he worked his way up first at the advertising firm DDB before joining Apple’s marketing communications team and eventually becoming the Director of Design for Square, the digital payments company that went public at a valuation of $3.6 What seminars could I go to?

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

freshtrax

DECEMBER 23, 2024

In todays fast-changing digital landscape, where standing out is increasingly difficult, enhancing brand value is more crucial than ever. Project Overview: Adapting to Market and Industry Changes btrax partnered with Subaru to ensure the brand remains a top choice in a highly digitized market. and Japanese teams.

Branding 59

Branding User Testing Customer Feedback Marketing 59

Lenny Rachitsky

JUNE 13, 2024

Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. Create a powerful brand. Some takeaways: The 7 rules of power Get out of your own way. Break the rules.

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Seminar Data Visualization Analytic Tools Entertainment 103