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What are Vanity Metrics in Product Marketing? Definition & Examples

Userpilot

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Let’s dive right in.

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What Are AARRR Metrics? Pirate Metrics Framework Explained

Userpilot

” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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User Onboarding Metrics to Track Onboarding Success in SaaS

Userpilot

There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboarding metrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?

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How to Evaluate Product Performance: Metrics, Analysis & Improvement

Userpilot

It’s no secret that learning how to evaluate product performance is essential for product management. But how can you effectively measure product metrics that can help you reach your goals and increase revenue growth? Why not book a Userpilot demo to see how you can analyze and improve product performance continuously?

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.

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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.