Remove Branding Remove Market Research Remove Travel
article thumbnail

How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. Brand awareness continues to be most often cited as a key purpose of digital marketing. Product recognition instead of brand awareness.

article thumbnail

As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: social listening.

article thumbnail

As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

article thumbnail

12 Best Product Research Tools to Empower Your Strategies

Userpilot

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

article thumbnail

How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Market research has two goals.