Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Using multiple methods provides a more complete and insightful picture of customer needs.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 87

Branding User Testing Product Research Data Visualization 87

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Userpilot is a great tool for performing generative and evaluative research.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing 105

User Testing Data Visualization Research Software Feedback Software 105

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Collecting high-quality data for personas ensures they are based on real user behaviors and needs.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? What are its benefits and drawbacks?

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. How did Maja Voje get started in growth marketing? She holds a Bachelor’s degree in Marketing and an MBA from the University of Ljubljana. Maja has a solid educational foundation.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. This is the key focus of our guide.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

OCTOBER 29, 2023

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. The metric is also used to predict customer churn. One way to determine the willingness to pay is through market and competitor research.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 12, 2024

Your homepage is one of the first points of contact a user has with your business. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Craft a strong marketing positioning statement. Build user trust. Messaging and positioning compose your brand identity.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. You can use surveys, interviews, or focus groups with customers.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. Do customers need it? Is there any competition?

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? Continuous customer feedback collection is vital to business success. That’s because customers understand your product more than anyone else and their demand drives revenue. What is customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Centercode

SEPTEMBER 10, 2019

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. This makes collecting real-world feedback throughout development more vital than ever. Concept Phase: Market Research.

User Testing 49

User Testing Customer Feedback Feedback Software Product Research 49

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

MAY 21, 2024

It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. Short for user experience design , UX Design is a vital part of product development. Usability.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 16, 2022

A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Research Software 40

DISQO

MAY 6, 2020

The company’s service, support and sales models all needed to be reinvented to target this new customer. According to internal Farmers research, 60% of young people today rent their homes — a much higher percentage than previous generations — and they rent for longer. Creating a Product Tailored for Today’s Consumer.

User Testing 85

User Testing Research Software Product Research Feedback Software 85

freshtrax

APRIL 11, 2019

Three of the most important factors that a startup fails to acknowledge as it grows include the importance of consistent branding, recruiting suitable employees, and continuously defining their product-market value. Branding: Visualize Your Business with ZeBrand. User-Testing: Define Your Product-Market Fit with User Interviews.

User Testing 75

User Testing Startups Product Research Customer Experience 75

The Product Coalition

JANUARY 24, 2022

How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ?? Target segment: 15 to 30 years, 55+ years Target person: Youth, who like trendy smartwatches and are fitness conscious. 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Centercode

SEPTEMBER 17, 2019

The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. Your Objective : Identify what your target market needs. Recommended Research Type : Market Research.

User Testing 45

User Testing Customer Feedback Product Research Customer Experience 45