Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Take, for example, the Bounty paper towel brand. Roger Martin knows strategy. Martin believes that having a winning aspiration is critical for success.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 91

User Testing Market Research Customer Experience Product Research 91

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 18

User Testing Market Research Customer Experience Product Research 18

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Alchemer Mobile

MAY 31, 2024

If you look at some of the world’s largest, most beloved brands, they’re likely using some sort of tool to help them collect, analyze, and act on customer sentiment data. In the digital world, there is no longer a huge gap between brands and consumers. This tool helps explain the why behind the raw feedback customers provide.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Your answers to these three questions will inform the rest of your app marketing. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 79

Data Visualization Research Software Reporting Tools Analytic Tools 79

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Alchemer Mobile

AUGUST 23, 2024

As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. In our latest Alchemer Customer Research Survey, we uncovered some interesting statistics: 92% of customers reported their ROI, after implementation, met or exceeded expectations.

Feedback Software 130

Feedback Software Research Software Analytic Tools Reporting Tools 130

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.

Development 133

Development Product Research Research Software Technical Review 133

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. SWOT analysis. Zoom uses viral growth.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Why should you be conducting market research?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

SEPTEMBER 21, 2020

This saves you from brand backlash and costly roll backs. Uncertain outcome- Sometimes it’s impossible to predict how other metrics not directly impacted by your experiment will react, especially when the user ecosystem is complicated, such as a 2-sided market or constraint driven services.

Customer Experience 166

Customer Experience Data Visualization User Testing Product Research 166

Userpilot

AUGUST 30, 2024

TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: social listening.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 16, 2024

Diversification : Introduce new products to new markets to spread risk and reach new audiences. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Canva for Education. HubSpot’s multiple products.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too.

Research Software 119

Research Software Feedback Software Artificial Inteligence User Testing 119

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This pricing method overlooks external market dynamics by focusing primarily on internal costs.

User Testing 105

User Testing Research Software Software Review User Friction 105

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Intercom, Inc.

AUGUST 17, 2018

We tested this strategy with our live chat solution, and in the past year have seen significant improvement throughout our marketing funnel. The below chart averages all of our live chat related DRLPs, some of which performed better than others, but even including the underperforming DRLPs, we’ve seen positive results.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

AUGUST 22, 2024

It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. With practical examples, mental models, and workshop templates, this book equips readers with everything needed to create a successful go-to-market strategy. Maja Voje’s newsletter homepage.

Books 105

Books User Testing Analytic Tools Feedback Software 105

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 105

User Testing Research Software Branding Workshop 105

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Market research: Where do you use the product? What could make you switch from one brand to another?

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98