Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context.

Data Visualization 89

Data Visualization Customer Feedback User Testing Analytic Tools 89

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

SEPTEMBER 16, 2024

Diversification : Introduce new products to new markets to spread risk and reach new audiences. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths.

Research Software 70

Research Software Analytic Tools Feedback Software Data Visualization 70

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 76

Product Research Data Visualization User Testing Research Software 76

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. How do they communicate their messaging?

Research Software 87

Research Software Analytic Tools Product Marketing Product Research 87

Userpilot

JULY 16, 2024

A great SaaS product experience boosts customer satisfaction , adoption, and engagement , builds brand advocacy , reduces churn , and, ultimately, drives revenue growth. To improve your product experience, conduct user research and create personas to gain insights into customer behavior , preferences, and problems.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Research 88

Userpilot

JUNE 19, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. Develop and execute go-to-market strategies for new product launches and updates.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations.

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A product marketing framework is a structured approach to successfully bringing a product to market.

Feedback Software 85

Feedback Software Research Software Analytic Tools Product Research 85

Userpilot

JUNE 28, 2024

The following are the main steps to becoming a product marketing manager: Get a degree : The first step to becoming a product marketing manager is to acquire a bachelor’s degree in marketing, business administration, communication, or a related field. There is an abundance of tools for product marketing managers.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MAY 30, 2024

When customers see their feedback acted upon, they develop a connection with the brand that fosters a sense of customer loyalty and trust. ” Net Promoter Score (NPS) : The NPS measures customer loyalty to your brand by asking “How likely are you to recommend our company to your friend?” A sample NPS survey.

Product Research 79

Product Research Feedback Loop Feedback Software User Testing 79

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Product Development.

Product Research 76

Product Research Feedback Software Research Software Product Marketing 76

Userpilot

AUGUST 8, 2024

Conduct in-depth market research : Study your target market and create detailed customer personas highlighting customer needs, pain points , and goals. You should also understand market trends and analyze the market size, potential, and competition. This has allowed them to capture a significant market share.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 78

Product Marketing Onboarding KPIs User Testing Marketing 78

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Leverage that opportunity to market your tool and attract new customers.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Customer Experience 94

Userpilot

JULY 23, 2024

Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Marketing : Create a marketing strategy that also outlines positioning and messaging. Next, use in-app messages or paid ads to attract users.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

JUNE 16, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Userpilot

JUNE 30, 2024

Here are some of the best tools to help you deliver exceptional results: Best in-app messaging tool – Userpilot : With Userpilot, you can create beautiful in-app messages for announcing launches and trigger them contextually. They also look at the current market landscape to see if and how other competing products solve them.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Why should you be conducting market research?

Data Visualization 70

Data Visualization Product Research Research Software Analytic Tools 70

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. The product launch phase is when the PSMs put in the effort to develop and refine the go-to-market strategy. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 90

Data Visualization User Testing Research Software Feedback Software 90

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Proto persona : Helps brainstorm early-stage product features and marketing messages based on assumed user characteristics. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. On the other hand, large companies should use a combination of the two to get the full picture.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. What is product marketing?

Feedback Software 83

Feedback Software Research Software Product Research User Testing 83

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 76

Data Visualization Analytic Tools Research Software Feedback Software 76

Userpilot

JUNE 18, 2024

Product marketing plays a crucial role in the success of a product, which is why one needs the right product marketing resources to understand it deeply. A product marketing manager is a professional responsible for promoting and selling their company’s products. What does a product marketing manager do?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

DECEMBER 19, 2022

Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. Here’s a quick comparison between content marketing and product marketing: 15 B2B marketing strategies worth a try.

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What methods could you use for market research?

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

Userpilot

JUNE 12, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. How much does a product marketing manager make?

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 16, 2024

They conduct market research, oversee the translation process, ensure cultural fit, and quality assurance of the process so that the product feels authentic to the audience. The senior localization manager carries out the market research , comes up with the localization strategy , and ensures the implementation process goes as planned.

Research Software 52

Research Software Analytic Tools Data Visualization Reporting Tools 52

The Product HQ

JUNE 1, 2024

Nonetheless, becoming an eCommerce product and digital marketing manager is not an easy task. There are several skills one must possess to survive in this position in the long term. To convey your message, you need to know how to communicate in a language not specific to customer preferences or audience. Otherwise, skip ahead.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 130

Data Visualization Artificial Inteligence Analytic Tools Research Software 130

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Company vision – Is the product idea aligned with your organizational vision, business goals, and branding?

Data Visualization 86

Data Visualization Product Research User Testing Research Software 86

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Finally, they can use in-app messaging to recruit beta testers for future launches and announce new products or features.

Product launches 84

Product launches Product Research User Testing Research Software 84