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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. They also had a high inbound message response rate of 77% compared to the macro average of 72%. But while few in number, their surveys were successful.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer. I think the ups and downs of that year – the things we are proud of, and the things we messed up – provide a good case study for how to approach an ML project. Achieving this balance in practice requires a lot of work.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195
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The ultimate customer support tech stack for 2022

Intercom, Inc.

Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life. Analytics: Heap.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference. Explore other Userpilot’s case studies. Explore other Userpilot’s case studies. Then keep reading!

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. Read his full case study here.

Webinar 192
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How to build a billion dollar sales team like Stripe

Intercom, Inc.

This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. “It requires more coordination, but it’s a better experience for the customer.