Branding Inbound Strategy 
Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? Listen to the full episode above or check out Brian’s key takeaways below.
Intercom, Inc.
OCTOBER 16, 2019
No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.
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Intercom, Inc.
JULY 6, 2021
If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI.
Intercom, Inc.
MARCH 19, 2019
That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.
Intercom, Inc.
JUNE 23, 2020
The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This leads to more and more inbound support volume. This reduces inbound volume.
Product Innovation Educators
APRIL 3, 2023
It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14] Now, you can track advertising exposure all the way through to the brand’s ultimate success measure.
Userpilot
SEPTEMBER 9, 2024
You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. HubSpot gives a platform to its customers at Inbound conference.
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