Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability
Business of Software Conference
NOVEMBER 1, 2023
Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. Like many software companies, Constant Contact started with classic, online inbound marketing strategies.
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