Userpilot

MAY 1, 2024

Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024! Userpilot is the best in-app customer engagement solution for web apps. Whatfix is the best employee engagement platform.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

JULY 9, 2024

Looking for the best customer experience management software to fuel growth and drive product adoption ? This comprehensive guide breaks down the top 10 platforms, comparing features, pricing, and benefits to help you make an informed decision. Research the available options. Search no further.

Analytic Tools 103

Analytic Tools Feedback Software Research Software Reporting Tools 103

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Almost half of support teams are slowed down because their tools aren’t integrated. Last month, we published the second edition. The empathy void isn’t solved by more training.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

DECEMBER 2, 2019

We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more. SaaS customers are more loyal to products that provide native language support. According to our research, 29% of businesses say they’ve lost customers because they don’t offer multilingual support. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

The Product Coalition

OCTOBER 6, 2023

But what if the technology that hinders our communication at times could actually enhance it? Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. MIT Media Lab has created a wearable olfactory display as another example of AI-powered mental health technology.

Research Software 151

Research Software Reporting Tools Data Visualization Automotive 151

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another. Test Your Hypothesis.

Analytic Tools 263

Analytic Tools Research Software Feedback Software User Testing 263

Intercom, Inc.

DECEMBER 21, 2021

You can’t always get what you quant: Bringing numbers to life through user research. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. If you’re at all interested in using customer research to drive key business decisions, this is a must-read.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JULY 6, 2021

Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI. For example, a Customer Champion in India could post on local job boards, lending more credibility to a brand not yet well known in India.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Intercom, Inc.

NOVEMBER 7, 2018

But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling and better customer relationships.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Userpilot

JULY 29, 2024

Identify direct and indirect competitors via market research to better position your product. Use user research tools such as surveys , interviews, focus groups, SimilarWeb, SEMrush, Ahrefs, and Crayon for competitor insights. Here are some competitive analysis examples that can help SaaS businesses get the job done.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Intercom, Inc.

MARCH 19, 2019

Some of the most common paid customer acquisition methods are: Pay-per-click (PPC) ads : Small, text-based ads on Google and other search engines to drive direct response or brand awareness. It’s a cost-effective way to get your brand “above-the-fold” if your website content is not ranking highly enough. Research backs this up.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Jira’s Resource Center effectively places common solutions at the top, enabling quick user access.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

SEPTEMBER 16, 2024

Real-life SaaS examples of successful market development attempts. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot markets new features to existing users with in-app messages. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns. Loom triggers upsell messages at high-intent moments.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing in-app: Use signup flows to collect data on your user persona. Want to try our in-app micromarketing campaign for better user experiences?

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. You’re off to a good start by researching the available options. Each method requires different tools to achieve the desired outcome. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

AUGUST 18, 2024

Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels. To do this, conduct market research. You can also consider these GTM examples for inspiration when you develop your strategy.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JUNE 24, 2024

Customer communication management is important because it enhances customer satisfaction , retention, operational efficiency, insights, brand image, and conversion rates. Easier content creation & personalized messages : New technologies simplify content creation and personalization, improving engagement and efficiency.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Which growth strategy is right for your SaaS product?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Userpilot

JUNE 28, 2024

Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position. There is an abundance of tools for product marketing managers. Looking into tools for product marketing managers?

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52