Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

JULY 21, 2024

A retention specialist is responsible for proactively engaging with users, guiding them through product adoption, gathering feedback, and managing subscriptions. Their role also involves analyzing data and collaborating with product teams to enhance the overall customer experience. Book a demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Userpilot

MAY 5, 2022

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Finally, A/B test your product experiences and messages to measure their effectiveness. It could be helpful for you to test out a new feature or product on a smaller segment before launching it.

Research Software 86

Research Software User Testing Customer Experience Data Visualization 86

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 73

Outbound Product Manager Product Management Inbound 73

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 86

Enterprise Strategy Marketing Outbound 86

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Here’s a hint: with help content.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Intercom, Inc.

DECEMBER 28, 2022

Niamh O’Connor , Brand Editor. Intercom’s product principles: A series exploring the beliefs that shape what and how we build. There was Severance on Apple TV, Andor on Disney+ and Product Principles on the Intercom blog! Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. And the Product Hunt app helps your company get noticed by encouraging upvotes from your biggest fans.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

DECEMBER 19, 2019

By choosing the required techniques will help the company to build its brand. It helps to create a brand rather than improving the site in terms of coloring. Qualify the Test The software recognized by tester if it passes the requirement placed with the design. Have You Listened To The Design Fundamentals?

Web Development 78

Web Development Web Developers Analytic Tools Development 78

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Maximize insights from this process to continuously improve your product experiences.

Analytic Tools 103

Analytic Tools User Testing Customer Experience Data Visualization 103

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JANUARY 30, 2019

Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. The office was in a brand new region and time zone for Intercom so we added more qualification steps to the Custom Bot to better manage the conversation pipeline for our small group of Down Under teammates. Automating support.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 89

Feedback Software Research Software Reporting Tools Onboarding KPIs 89

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. User experience drives design.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. Let’s get started! GTM strategy.

Research Software 75

Research Software Strategy Customer Experience User Testing 75

Amplitude

JULY 17, 2019

with Michelle Borkin: Looking at guest-speaker Michelle Borkin’s work in the field of data visualization, this podcast focuses on her research on data visualization and memory, examining how we encode and recall information based on how it was displayed. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Amplitude

AUGUST 7, 2020

And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. Cohort analysis can show you additional opportunities across your company, including product development, marketing, and sales. Here are three ways to use cohort analysis to evaluate more than just retention.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience Advertising 52

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

Feedback Software 78

Feedback Software Research Software User Testing Product Research 78

Intercom, Inc.

OCTOBER 13, 2020

So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition. The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate.

Onboarding KPIs 82

Onboarding KPIs Strategy Marketing User Testing 82

Userpilot

JULY 9, 2024

Looking for the best customer experience management software to fuel growth and drive product adoption ? Or is analyzing customer feedback more important to you? Research the available options. Hubspot : Best for comprehensive inbound marketing, sales, and customer service solutions. Search no further.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Reporting Tools 74

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. But when it comes to products, you can’t ignore the rest of the funnel.

Onboarding KPIs 89

Onboarding KPIs Product Marketing Marketing Data Visualization 89

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. Keep One Foot in the Known My first job out of college was as a Product Manager at ZoomInfo. However, as an employer, I could care less that you took a course and passed some test. You Build a Personal Brand. So that begs the question, how do you do this?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 192

Analytic Tools Research Software Feedback Software User Testing 192

Userpilot

MAY 1, 2024

Businesses aiming for long-term product growth should keep in mind the power of meaningful customer engagement. Userpilot – best in-app customer engagement solution for web apps Userpilot is a product growth platform specializing in user onboarding and product analytics. A/B and multivariate testing. Let’s dive in!

Analytic Tools 88

Analytic Tools Research Software Feedback Software Reporting Tools 88

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? How to bring formal sales into a growing startup. Be prepared to carry the water.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. They continue to believe they’re just one product change from the next inflection point.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Gainsight

FEBRUARY 2, 2024

If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides. It’s a challenge to make all of your customers happy and successful, especially as your product evolves and your user base grows. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Our newest product upgrades solve three main challenges for support teams: 1. And that’s not all we’ve been building. Here are a few highlights.

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Data Visualization Article User Testing Customer Feedback 197