Branding Inbound Product launches 
Intercom, Inc.
JULY 22, 2019
When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why
Intercom, Inc.
OCTOBER 13, 2022
We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
OCTOBER 12, 2022
At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. As the world of customer support evolves, our product evolves alongside it. . Here, we’re diving into the releases that will take your support offering to the next level. .
Userpilot
JULY 23, 2023
An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.
ProductPlan
MARCH 17, 2020
Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision. Positioning.
Mind the Product
NOVEMBER 10, 2017
It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet. Many of the companies we work with are looking to analyze inbound traffic among their various channels. No wonder this traffic wasn’t converting! Customer Acquisition by Channel.
Pragmatic Marketing
OCTOBER 11, 2019
So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. This was a big role! It was last week.
Expert insights. Personalized for you.
177 
Let's personalize your content