Intercom, Inc.

AUGUST 25, 2021

Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. But a brand isn’t just your logo – it’s the connection you establish with your customers and prospective customers. “You It’s the only way to show your customers you care.”.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

SEPTEMBER 9, 2024

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference. Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns?

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

JULY 29, 2024

Identify direct and indirect competitors via market research to better position your product. SWOT analysis summarizes strengths, weaknesses, opportunities, and threats to provide insights for strategic recommendations to enhance competitive position. Microsoft Teams leverages Microsoft's brand. SWOT analysis.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Graphic designer to create visually appealing designs for brand identity and marketing collateral. On the other hand, long-term ones will need specialists in brand strategy, content marketing, customer experience , etc.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

AUGUST 30, 2024

If you’re unsure about dedicating time and resources to studying your competitors, remember that it offers a comprehensive understanding of the market landscape and your position within it. This will help you identify other brands that potential customers might pick over yours. Why should you conduct a competitor analysis?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JUNE 26, 2024

TL;DR Customer experience encompasses all customer interactions with a brand. HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty. HubSpot’s inbound marketing strategies HubSpot is the godfather of inbound marketing.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

Intercom, Inc.

MAY 13, 2022

Long gone are the days when a customer waits patiently for a solution when there are other brands out there who can seemingly provide a better experience. . While this process may have worked in the past, in today’s age customers expect better experiences and immediate support resolutions. . Messenger-based customer service.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Intercom, Inc.

DECEMBER 6, 2022

The use of embedded technologies like artificial intelligence, natural language processing, and machine learning within the product supports customers to set up processes in the way that works best for their team – resolving queries quickly for their end users, and in turn improving speed, efficiency, customer satisfaction, and brand loyalty.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Intercom, Inc.

NOVEMBER 5, 2018

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. “A personalized approach is key to delivering engaging and positive customer experiences.”

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

B2B 105

B2B User Testing Research Software Analytic Tools 105

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Positioning. Doing so can close you off from using curiosity to position efforts in an opportunistic way.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

MAY 8, 2019

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. They also prioritize customer advocacy, which means that they put in the legwork to find happy customers and assist them in sharing their positive experiences with the company.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

DECEMBER 14, 2022

Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year. 2022 has been a year for the books, with major changes and uncertainty across every industry. .

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Intercom, Inc.

NOVEMBER 30, 2021

You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life. They’re in a unique position to partner with your product team to help proactively improve your product roadmap. Analytics: Heap. Product feedback: Productboard.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. You need to cover with your content all organic searches related to your brand name. Brand Name + discount, Brand Name + reviews, comparisons with other tools Brand Name vs, etc. Don’t let other websites get your brand traffic.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

SEPTEMBER 16, 2024

Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. It can be a great strategy when you can leverage your brand loyalty to upsell new products to an existing market. Canva for Education. HubSpot’s multiple products.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

AUGUST 16, 2022

Effective support plays a significant role in retention – it’s an opportunity to delight and educate your customers, resolve their issues, and overall, improve the relationship they have with your brand. Plus, 64% of customers are more likely to refer others based on positive experiences – leading to new customers and increased sales.

Data Visualization 118

Data Visualization Customer Experience User Friction Customer Communications 118

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. Lena’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. Niamh O’Connor , Brand Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Userpilot

NOVEMBER 8, 2022

Go-to-market OKRs are centered around positioning and marketing a product to the target market. Win rate OKRs measure sales performance by showing how many deals were closed compared to the number of inbound leads or conversations. Build brand awareness. Brand awareness OKRs guide the strategy for overall brand recognition.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. It offers these benefits: Clear market positioning – Sales and marketing teams gain a clear idea of where your product stands in the market. Register now.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

The Product Coalition

DECEMBER 19, 2019

By choosing the required techniques will help the company to build its brand. It helps to create a brand rather than improving the site in terms of coloring. By using this technique will enable the position of the company to interact at a high source via the website and help to increase the traffic.

Web Development 79

Web Development Web Developers Analytic Tools Development 79

Innovatemap

SEPTEMBER 23, 2024

Rather, it’s about creating a consistent, authentic brand presence across all your touchpoints. Your brand is more than just a logo or a catchy tagline. Brand works best together with positioning that communicates what makes you unique and valuable in the market. Let people get to know the humans behind your brand.

Outbound 52

Outbound Inbound Branding Messaging 52

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible. Source: Slack.

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. Frequent touch points and frequent positive interactions.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, I recently worked on a blog conversion project.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118