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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Companies that are successful at building brand experiences never outsource their ideas or their voice.

Events 205
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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 145
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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

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5 Ways to Meet Customers Where They Are

Alchemer Mobile

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement. Act on what you learn.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

At that time, she was looking for people who had used radios or walkie talkies in their work to participate in focus groups. Because Ellen was looking to hold the focus groups in person, she posted an ad on classified ad website Craigslist. Ellen’s takeaway: Do not give away all of the focus group information in your initial ad.