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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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The 15 Best Product Management Software For Your Product Stack

Userpilot

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! What Software Does a Product Manager Need?

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

More than integrations and features and quarterly reports, back in August, Intercom turned 10. Code for America’s Amanda Renteria on defining the citizen experience. Government services shouldn’t be renowned for their endless queues, confusing forms, and excessive bureaucracy. And what a year it has been!

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Differences between B2B and B2C products

B2B Product Management

B2B products are products or services that are sold to other businesses, rather than to consumers. They can be physical products, such as raw materials, components, or finished goods, or they can be digital products, such as software, SaaS (software as a service), or data.

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10 Best Product Management Analytics Tools for SaaS Companies

Userpilot

You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. TL;DR Product analytics tools analyze user interaction, preferences, and engagement with a product. What are product analytics tools?

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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Intercom’s Jonathon Colman on why content designers should do less

Intercom, Inc.

Here are five quick takeaways: Content design is a young discipline , and the ways in which it’s practiced change so often that people are inventing new rules, tools and approaches all the time. Improv gave me those tools I needed to get along in daily life. Short on time? Improvisation and anticipation. And that’s it.