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What are Vanity Metrics in Product Marketing? Definition & Examples

Userpilot

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Let’s dive right in.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Onboarding process funnel. Identify friction areas.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Product Marketing Manager Job Description and Templates

Userpilot

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.