Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

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Messaging Research Software User Testing Analytic Tools 111

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Her journey from corporate product management to successful startup founder offers valuable lessons for product managers and innovators. Instead, a startup should focus on solving one problem better than anyone else.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.

Branding 209

Branding Customer Communications User Testing Data Visualization 209

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 171

Branding Strategy Feedback Software Research Software 171

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 155

Branding Reporting Tools User Testing Research Software 155

Product Innovation Educators

FEBRUARY 3, 2025

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Here’s an example output: Six months ago, I didn’t think this could work. I love managing people.

User Testing 128

User Testing Customer Feedback Feedback Software Reporting Tools 128

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Here are examples of a few demographic data categories: Age. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Let’s jump right in. Demographic factors. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

UX Planet

MARCH 3, 2025

In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Example Websites: Notion Figma 2.

Reporting Tools 57

Reporting Tools Magazine Software Review Customer Experience 57

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. For example, do you want strictly quantitative feedback like NPS?

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Alchemer Mobile

MAY 17, 2022

Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Customer sentiment : How do customers feel about your product and brand? Why do they feel that way? Step 2: Determine what feedback methods will fill the gaps.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

JANUARY 26, 2021

Below is an example customer journey , with customer goals at each stage highlighted. As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. Understand customer goals.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Let’s break that down: Right Message: Is your message relevant and useful?

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Here are examples of a few demographic data categories: Age. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Three retargeting methods to boost customer engagement.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment. Here’s a simple framework for managing it.

Framework 272

Framework Customer Experience Systems Review User Testing 272

UX Planet

FEBRUARY 3, 2025

This blog will cover accessibility in UI/UX design, starting from the basics and progressing to advanced techniques, with practical solutions and live examples. Example : Captions on videos are beneficial not only to those who are deaf or hard of hearing but also to users who might be watching videos in a noisy place (e.g.,

UX 101

UX Research Software Data Visualization User Testing 101

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. Examples of in-app feedback collection. For example, a large national retailer we work with recently launched a survey on their multiple iOS apps to gather feedback from purchasers immediately after checkout. Cart abandonment survey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

NOVEMBER 21, 2022

For example, mobile devices can be more personal than desktop devices as they are kept with people all the time, so the “right moment” in a mobile experience will look different than it would on a desktop, tablet, or other connected device. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

UX Planet

OCTOBER 8, 2024

To make sure your product’s content and your users’ experience do not fall prey to the latter, we have created this list of 12 world-class UX writing examples. Before we dive deep into our hand-picked examples, let us clear the basics. It is the UX designer’s job to help the brand and product avoid the latter fate.

UX 104

UX Data Visualization Research Software Analytic Tools 104

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Let’s dive in.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Roman Pichler

NOVEMBER 2, 2021

To discuss how you might help a struggling team, let’s use an example. Say that you are working on a new brand-new product. If you believe that the development team needs your help, then talk directly to them, for example, after a Daily Scrum. You might say, for example, “How are things going? Do you think that’s true?”.

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Weak Development Team Development Software Review Technical Review 365

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1. Creates humorous and viral content on TikTok that resonates with broad audiences, boosting brand awareness.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Userpilot

OCTOBER 28, 2024

For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. It involves delivering consistent messaging across all channels.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! Positive customer perception can lead to brand loyalty, while negative perception (e.g.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Some 85% of business respondents agree that their customers prefer helpful context to follow them from channel to channel for a seamless brand experience.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

SEPTEMBER 29, 2024

So, what can we learn from the best loading page examples about user delight, motivation, and engagement? Loading page examples Summary Some of the most engaging loading page examples we’ve found are: Userpilot uses incremental loading plus inspiring quotes to keep users hooked until it’s ready for use.

User Testing 104

User Testing Customer Experience Customer Feedback Feedback Software 104

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization. Helpfulness.

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Travel Feedback Software User Testing Strategy 230