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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. What follows is a lightly edited transcript of the event. We’re excited to share five brand-new product announcements with you today. The last year hasn’t been easy.

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Amplitude Tracking: How Does It Work and Are There Better Alternatives?

Userpilot

You will also learn about two alternative product analytics solutions for event tracking; Userpilot and Google Analytics 4. It provides features such as (custom) event tracking , customer segmentation, and multiple analytical reports, for example, funnel and cart analysis. Amplitude tracking is based on events.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

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Built For You: Premier Services, Conditional Branching, and more features to tailor customer experiences

Intercom, Inc.

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. What is in-app messaging?