Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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User Testing Reporting Tools Customer Experience Research Software 222

The Product Coalition

NOVEMBER 1, 2022

Digital transformation has an impact on consumer behavior in tourism. Moreover, digital transformation has diversely defined consumer behavior in tourism. Moreover, digital transformation has diversely defined consumer behavior in tourism. Consumer behavior is not a new concept for research.

Research Software 101

Research Software Feedback Software User Testing Travel 101

Alchemer Mobile

MARCH 16, 2021

In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Brands shifted focus to improving long-term retention.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Userpilot

SEPTEMBER 29, 2024

So, what can we learn from the best loading page examples about user delight, motivation, and engagement? Loading page examples Summary Some of the most engaging loading page examples we’ve found are: Userpilot uses incremental loading plus inspiring quotes to keep users hooked until it’s ready for use. Book a demo to learn how.

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User Testing Customer Experience Customer Feedback Feedback Software 84

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

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Messaging Research Software Analytic Tools User Testing 99

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 93

Feedback Software Analytic Tools User Testing Customer Feedback 93

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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Generative AI Product Research Feedback Software Analytic Tools 283

Alchemer Mobile

DECEMBER 22, 2020

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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Branding Data Visualization Magazine Customer Feedback 95

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. 2021 Engagement Benchmarks for Media Apps. What a year for news.

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Feedback Software Research Software Technical Review User Testing 246

Product Talk

APRIL 6, 2022

If you’re serious about continuous discovery, one of the most important steps you can take is committing to weekly (at a minimum) touch points with your customers. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. Question: What are the best customer interview questions to ask?

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User Testing Customer Experience Product Research Customer Feedback 267

Alchemer Mobile

NOVEMBER 16, 2021

Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. In order to have a successful app, you need to get creative to acquire customers. You’ll need to change it up and think outside of the box to get found. Quick app downloads stats.

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Download Feedback Software Reporting Tools Customer Experience 246

The Accidental Product Manager

OCTOBER 30, 2023

To showcase their brands to consumers in these worlds, product managers will buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have already acquired desirable locations. What Comes Next In The Metaverse Decentraland said it has about 600,000 users a month.

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User Testing Product Management Product Manager Entertainment 138

The Product Coalition

FEBRUARY 21, 2023

Others would rather collaborate, opting for commercial partnerships to jumpstart new user acquisitions. Regardless of the model you choose, it’s still a good idea to determine whether the product’s value aligns with user sentiments. In doing so, you have the potential to expand your user base. Think user-centric optimization.

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User Testing Customer Experience Product Research Research Software 124

Userpilot

NOVEMBER 8, 2022

Customer engagement technology amplifies manual efforts and helps companies serve users faster. Your customers are already enjoying the benefits of tech-driven engagement from other brands and will naturally expect the same from you. Read on to learn more about using technology to drive customer engagement and retention.

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Analytic Tools Feedback Software Customer Communications Customer Experience 95

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

SEPTEMBER 19, 2024

Your users experience the same frustration. In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained. Get ready to level up your UX design and make the user experience more enjoyable!

Research Software 91

Research Software Customer Experience Data Visualization Entertainment 91

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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Analytic Tools Feedback Software Research Software Customer Experience 73

Userpilot

NOVEMBER 17, 2022

And what can product managers do to build quality products that really delight users ? Apart from being great at satisfying big user needs, delightful products give users that little bit extra that exceeds their expectations. By adding delight to the product, you increase product stickiness and enhance customer satisfaction.

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User Testing Customer Experience Feedback Software Customer Feedback 85

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. Video content is being produced and consumed at an incredible pace.

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User Testing Research Software Marketing Artificial Inteligence 223

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better?

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User Testing Product Research Testing UX 110

The Product Coalition

APRIL 22, 2022

Let’s take a look at how gamification works in healthcare and fitness apps. Healthcare and fitness apps constitute 3.58% to 7.16%, but only a few enter the top. Gamification has become one of the technologies that make users care for themselves. Users are interested in coping with the task and improving their state of health.

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Healthcare User Testing Entertainment Customer Experience 137

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020. All of this is to say that many malls have “died” because they’re no longer fit for purpose and simply don’t have the footfall to remain economically viable.

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User Testing Reporting Tools Customer Experience Travel 206

Lenny Rachitsky

JULY 21, 2024

He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. Rory even claimed that “Steve Jobs was not a technologist; he was a pitchman.”

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User Testing Marketing Feedback Software Transportation 97

DISQO

JANUARY 31, 2020

Consumer Insights on Mr. Peanut Super Bowl Ad. Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. There are two positions consumers can take. Advertising Win or Total Fail? .

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User Testing Entertainment Branding Advertising 76

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. It follows the customer activity outlined above. And you know what that means—free customers without the extra CAC.

Feedback Software 79

Feedback Software Analytic Tools User Testing Customer Experience 79

The Product Coalition

FEBRUARY 26, 2021

Consumer behaviours during the pandemic have shown that automatic lifetime loyalty to a brand is a thing of the past, and sending the right message is crucial to a successful creative campaign. Branding Branding is essential to a winning creative strategy but is often overlooked in the small business model.

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User Testing Marketing Research Software Entertainment 107

Intercom, Inc.

DECEMBER 21, 2021

. “We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customer communications are undergoing a massive transformation as customer expectations change. You can’t always get what you quant: Bringing numbers to life through user research.

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Customer Communications User Testing Research Software Technical Review 196

DISQO

JANUARY 31, 2020

Consumer Insights on Mr. Peanut Super Bowl Ad. Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. There are two positions consumers can take. Advertising Win or Total Fail? .

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

DISQO

JANUARY 31, 2020

Consumer Insights on Mr. Peanut Super Bowl Ad. Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. There are two positions consumers can take. Advertising Win or Total Fail? .

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

Alchemer Mobile

JUNE 15, 2024

Aberdeen Strategy & Research reports nearly 80% of companies are turning to AI for their data-driven business activities, specifically customer interactions. The top investment is in customer analytics, with 43% of businesses saying it’s where they plan to put their money. It’s no wonder.

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Artificial Inteligence Feedback Software Reporting Tools Analytic Tools 100

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. For a gaming company, the users are gamers.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 91

Research Software Feedback Software Customer Experience Customer Feedback 91

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 121

Generative AI Feedback Software Research Software User Testing 121

The Product Coalition

AUGUST 4, 2022

The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. Such a wide consumer base ensures a stable and swift growth of the live streaming market. Don’t make users get lost in an unstructured mass of movies, videos, and shows.

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Feedback Software Technical Review Weak Development Team User Testing 124

Mind the Product

MARCH 24, 2020

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Sponsor us. Talk to us.

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Product Research User Testing Testing Customer Experience 132