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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? If your product is brand new and you think you have no competitors, expand your understanding of competitors. Let’s dive in.

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The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Sponsor us. Talk to us.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.

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Messaging Strategies: How to Build One + Examples

Userpilot

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

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Product Managers Try To Decide How To Handle The Metaverse

The Accidental Product Manager

To showcase their brands to consumers in these worlds, product managers will buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have already acquired desirable locations. The Sandbox is popular with celebrities and entertainment brands.

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UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

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What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Lenny Rachitsky

He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity.