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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? If your product is brand new and you think you have no competitors, expand your understanding of competitors. Let’s dive in.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.

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The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Sponsor us. Talk to us.

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Build Better Products – Laura Klein on The Product Experience

Mind the Product

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

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UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

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Remote Discovery – Teresa Torres on The Product Experience

Mind the Product

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

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Troubleshooting Agile – Jeffrey Fredrick & Douglas Squirrel on The Product Experience

Mind the Product

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

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