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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Remote Discovery – Teresa Torres on The Product Experience

Mind the Product

– to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. Then there’s the second piece of it: What’s the part of Discovery that’s going to stay stable over time? Customer Discovery.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.

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Build Better Products – Laura Klein on The Product Experience

Mind the Product

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Building better products. How to work with designers. Sponsor us.

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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Media/Entertainment. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. This tells us a few things.