Mind the Product

MARCH 24, 2020

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.

Product Research 132

Product Research User Testing Testing Customer Experience 132

Alchemer Mobile

MARCH 14, 2022

Media and Entertainment. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

APRIL 14, 2022

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Product Talk

APRIL 6, 2022

We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. One is the idea of your research questions, which is what you’re trying to learn. Here’s an example with streaming entertainment company Netflix.

User Testing 267

User Testing Customer Experience Product Research Customer Feedback 267

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. There was a 50% year-over-year increase in the number of surveys sent, with an average response rate of 16% (industry average for survey response rates is 1%). Understand customer emotion by gathering, measuring, and acting on feedback to make product decisions.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. User persona example.

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Messaging Research Software Analytic Tools User Testing 99

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company. Ayaka: Certainly.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.

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User Testing Reporting Tools Customer Experience Research Software 222

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

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User Testing Product Research Testing UX 110

Mind the Product

MAY 13, 2020

One of the tropes we’ve heard again and again is that product people don’t actually build anything. And that idea of being attached to the idea of wanting to win, causes the destructive negative conflict, and instead of productive conflict between ideas, you end up with destructive conflict between individuals.

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Agile Feedback Software Product Research Software Review 189

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! Track behavioral data : Use feature tagging and event tracking to analyze product usage.

Feedback Software 93

Feedback Software Analytic Tools User Testing Customer Feedback 93

The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Product managers need to realize that it can take years to compound the advantages and figure out how all this stuff works.

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User Testing Product Management Product Manager Entertainment 138

Mind the Product

DECEMBER 17, 2019

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode.

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Workshop Product Research Entertainment Consulting 92

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.

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Feedback Software Research Software Technical Review User Testing 246

The Product Coalition

FEBRUARY 21, 2023

Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Update pricing options. Update pricing options.

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User Testing Customer Experience Product Research Research Software 124

Mind the Product

MAY 5, 2020

Integrating product, development and UX effectively. Adrian’s video on Lean Personas at Mind The Product. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.

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Product Research Feedback Software Technical Review Entertainment 139

Mind the Product

APRIL 28, 2020

She joined us to continue where her 2018 Mind the Product talk left off and to go deeper into how to build great communities with remote teams. The Product Experience is hosted by Lily Smith and Randy Silver. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community.

Product Research 136

Product Research Feedback Software Technical Review Entertainment 136

Mind the Product

APRIL 7, 2020

A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Roman’s new book is How to Lead in Product Management. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode. Who is Rambo ?

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Feedback Software Leadership Product Research Technical Review 177

Userpilot

SEPTEMBER 19, 2024

In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained. You can combine a skeleton screen with a loading screen if it complements your product design aesthetic. What is a preloader?

Research Software 91

Research Software Customer Experience Data Visualization Entertainment 91

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 109

Feedback Software Customer Experience Product Research Technical Review 109

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver. Moral ethics.

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Product Research Customer Experience Entertainment Consulting 121

Alchemer Mobile

NOVEMBER 16, 2021

An app referral program is essentially a tool that makes it easy for your existing customers to share your brand with friends directly from the app experience. It rewards these happy and loyal customers with a credit, coupon code, or free product in exchange for getting friends to sign up, make purchases, etc. the app version of SEO).

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver. Moral ethics.

Product Research 109

Product Research Customer Experience Entertainment Consulting 109

Mind the Product

MARCH 31, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.

Customer Experience 134

Customer Experience Product Research Feedback Software Data Visualization 134

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 121

Generative AI Feedback Software Research Software User Testing 121

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. DemandGen Report – 2017 Content Preferences Survey ). But it’s not just entertainment that people are looking for. Conversion. Video marketing. Conversion.

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User Testing Research Software Marketing Artificial Inteligence 223

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 73

Analytic Tools Feedback Software Research Software Customer Experience 73

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. There was a 50% year-over-year increase in the number of surveys sent, with an average response rate of 16% (industry average for survey response rates is 1%). Simply giving customers the choice to opt into or out of surveys resulted in survey response rates of 60%.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 98

Customer Experience Product Research Entertainment User Testing 98

Lenny Rachitsky

JULY 21, 2024

He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. Rory even claimed that “Steve Jobs was not a technologist; he was a pitchman.”

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User Testing Marketing Feedback Software Transportation 97

UX Planet

DECEMBER 15, 2023

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. This requires understanding users’ needs and desires, and then using storytelling to address those desires in a creative way that crafts a deeper connection between the users and the digital product or service.

UX 105

UX Research Software Customer Experience Product Research 105

AB Tasty

AUGUST 21, 2024

Most online shops implement e-commerce product recommendation systems. Depending on how the recommendation system works, different variables impact which products are prioritized for personalization. Relevant recommendations through personalization Product recommendations are most impactful when they are relevant to the customer.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Userpilot

NOVEMBER 27, 2023

Product growth vs. product-led growth? SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. But there’s also the product growth strategy, which shares some similarities and differences with the PLG model. What is product growth?

Onboarding KPIs 91

Onboarding KPIs Data Visualization Customer Experience Product Research 91

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 195

Weak Development Team Customer Experience Technical Review Product Research 195

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 195

Weak Development Team Customer Experience Technical Review Product Research 195

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mind the Product

AUGUST 27, 2019

This week’s pick comes from Mind the Product co-founder, Martin Eriksson. Like Marty Cagan, I’m a huge fan of Petra Wille and her work, and her Product Experience interview was a great reminder of one of the most important principles in product – letting go of your ego. Even if your brand is cool.

Product Research 95

Product Research Entertainment User Testing Customer Experience 95