Branding Entertainment Product Research 
Alchemer Mobile
APRIL 21, 2022
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps.
Product Talk
JUNE 19, 2024
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
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Mind the Product
APRIL 21, 2020
– to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. Then there’s the second piece of it: What’s the part of Discovery that’s going to stay stable over time? Customer Discovery.
Product Innovation Educators
JANUARY 9, 2023
Insights on brand storytelling for product managers. This is a branding and messaging issue. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. 2:14] What is brand storytelling?
Mind the Product
MARCH 17, 2020
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Building better products. How to work with designers. Sponsor us.
Product Talk
MAY 3, 2023
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.
Mind the Product
MARCH 24, 2020
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
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