Remove Branding Remove Entertainment Remove Messaging
article thumbnail

The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. For example, we’re seeing this with a lot of our media and entertainment customers. Personalization.

article thumbnail

The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

article thumbnail

2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Music Apps. But while few in number, their surveys were successful.

article thumbnail

The decade software ate the world

Intercom, Inc.

And then there’s messaging. Consider WhatsApp, founded in 2009 and now hosting more than 65 billion messages every day. In China, WeChat, which launched in 2011, sends about 45 billion messages every day. The era of the smartphone can also be seen as the era of personal messaging. The impact of social media.

article thumbnail

When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Media/Entertainment. Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. This tells us a few things.

article thumbnail

418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.