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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

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The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. For example, we’re seeing this with a lot of our media and entertainment customers. Personalization.

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2021 Mobile App Engagement Benchmark Report

Alchemer Mobile

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. star rating, with many more one-star ratings than other subcategories in Media and Entertainment. The Games marketplace is competitive, and apps averaged a 4.32-star

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

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Simple Steps to Increase Mobile App Downloads

Alchemer Mobile

An app referral program is essentially a tool that makes it easy for your existing customers to share your brand with friends directly from the app experience. Social media is a proven way to build communities and expand brand recognition, even though it’s been around for awhile. Pam Moore, Social and Marketing Consultant.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. But it’s not just entertainment that people are looking for. Getting social media right isn’t easy, but increasingly it does more than simply increase brand awareness.