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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 137
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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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What is a Preloader and How to Use it Right in Your SaaS – Examples and Best Practices

Userpilot

In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained. 15 Great preloader examples to inspire you Ready to see more real-life examples from thriving brands? What is a preloader? Here are 15 more: 1.

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2021 Mobile App Engagement Benchmark Report

Alchemer Mobile

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

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The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. For example, we’re seeing this with a lot of our media and entertainment customers. Personalization.

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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. star rating, with many more one-star ratings than other subcategories in Media and Entertainment. The Games marketplace is competitive, and apps averaged a 4.32-star

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.