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What is the Voice of the Customer and why is VoC so important?

Alchemer Mobile

These advancements enable brands to uncover new customer insights and transform those insights into business impact faster than ever. To put it simply, the Voice of the Customer (VoC) is everything your customers think and feel about your customer experience and brand. But first, let’s take a few steps back.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Introducing Product Discovery, ProductPlan’s New Tool for Strategic Decision-Making and Idea Capture

ProductPlan

Today, ProductPlan is officially launching a brand new Product Discovery tool available exclusively to our Enterprise customers. With Product Discovery, you can capture ideas, organize them in a central repository, and validate the right opportunities that will drive your strategy. You can schedule that here.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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What is Mobile Product Management?

Alchemer Mobile

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. We’re already seeing companies – specifically enterprises – begin switching up their organizational structure in order to prioritize CX. For some brands, they’re moving the mobile app experience out from product and into marketing.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

By focusing on the “why,” product managers can ensure that they are building products that will last while meeting customer needs and business objectives Let’s Look At An Example — Fairphone Although many products have a strong purpose, let’s look at one less known — Fairphone. Are you in yet? This is dead wrong.

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How Champion Improved All Key Metrics by Using Data Insights

The Product Coalition

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. Luckily for us, our client, Champion , the iconic retail brand, had analytics that were incredibly strong. When we jump into analytics, we have a few goals.