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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

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How Champion Improved All Key Metrics by Using Data Insights

The Product Coalition

YML partnered with Champion to evolve the iconic brand for a new generation. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

To do so, first define the activation event and adoption event, and use them to conduct path analysis. In this way, you can map out and quantify all user actions leading to the event. You can then visualize them in a line graph to see which of them correlate with activation/adoption events. Does it lead to conversion ?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. Leverage event data to perform funnel analysis and identify areas of friction within the conversion process, then fix them. Creating custom events with Userpilot.

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2022 on Inside Intercom

Intercom, Inc.

It’s been another challenging year for customer service teams – from small businesses to large enterprise companies. Niamh O’Connor , Brand Editor. Get ready to leave behind any preconceptions you might have about enterprises being too big to innovate – they’re bypassing that stagnation by actively investing in new ideas.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

It features advanced segmentation , feature tagging, custom events, product experimentation, in-app messaging , and customer feedback tools. Custom events: Create and track custom events to see if your users are completing desired actions in-app. Enterprise. Starting at $699/mo (akin to most ‘enterprise’ plans).