Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand. McElroy at Procter & Gamble.

Education 217

Education Automotive B2C Product Manager 217

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. So who is right? Let’s start from the beginning.

Education 145

Education Marketing Weak Development Team Advertising 145

Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Customer Experience 92

Customer Experience Feedback Software Education Customer Feedback 92

Userpilot

SEPTEMBER 2, 2022

When it comes to choosing a customer education platform, there are so many options to pick from. Customer education is the process of teaching customers how to efficiently use your product to attain their specific goals. What is customer education? What is a customer education platform? More loyal customers.

Analytic Tools 92

Analytic Tools Feedback Software Reporting Tools Education 92

Gainsight

DECEMBER 12, 2023

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. In this challenging economic environment, customer education and community are seen as nice-to-have extras for down the road. The truth is, you have already invested in customer education.

Education 52

Education Customer Experience Engineering Reporting Tools 52

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program. The seven-step process to create an effective customer education strategy. 6 effective ways to educate customers.

Education 84

Education User Testing Customer Feedback Customer Experience 84

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

JUNE 13, 2018

Well-executed events can attract, convert, educate, nurture or delight your audience. Well-executed events can attract, convert, educate, nurture or delight your audience, depending on how strategic and thorough you’re willing to get. Product positioning, knowledge and brand awareness are your first ports of call in the early days.

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Events Branding Customer Experience User Testing 205

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. You can use modals for this. To invite users to a webinar, use slideouts.

Onboarding KPIs 92

Onboarding KPIs Customer Experience User Testing Customer Feedback 92

Gainsight

SEPTEMBER 26, 2023

That being said, let’s take a deep dive into one of the most effective strategies to efficiently scale Customer Success: digital customer education. What’s Digital Customer Education? True digital customer education focuses on “why” customers should make the choice to use a product or feature. Let’s dive in.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 21, 2022

Best knowledge base tools should also allow you to create easily customizable knowledge bases, enabling you to tweak the styling and design to match your brand and customers. Customization: Your knowledge base should be easily customizable to match your brand style and design. Branding customization. Customized branding.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Data Visualization 85

Userpilot

AUGUST 24, 2022

An active community facilitates customer education and even encourages new users to sign up. How user journey maps can facilitate customer education : List all the important touchpoints and set goals across them, then continuously analyze to find friction areas and provide solutions. This will encourage them to continue.

Feedback Software 77

Feedback Software User Testing Customer Experience Customer Feedback 77

Gainsight

JULY 11, 2023

By now, you’ve heard the big news (but just in case you didn’t): Gainsight acquired the leading Customer Education Platform Northpass. What comes to mind when you think about education? Whatever the case, one thing is for sure — education has a special meaning when it comes to Customer Success.

Education 40

Education Customer Experience Software Review Systems Review 40

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Userpilot

FEBRUARY 7, 2020

Customer education should be one of your biggest priorities. That’s why it’s so important for SaaS companies to invest in customer education. The better you educate your customers, the more likely they are to stick around. Create educational content. Customer education idea #1 — Onboard new users. Let’s dive in….

Analytic Tools 57

Analytic Tools Research Software Education Customer Experience 57

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding 61

Branding Construction Definition Education 61

Innovatemap

JULY 21, 2021

Josh hired us to get the idea to market, develop his product’s brand, and enable product marketing, but he also wanted a sounding board with a diversity of opinions and ideas. We coordinated branding and design to match Boost’s audience with the product. We are excited to see them set a new standard for success in education and tech.

Research Software 52

Research Software Education Data Visualization User Testing 52

Alchemer Mobile

NOVEMBER 1, 2024

They also present a valuable opportunity to collect user feedback on a range of topics, from brand sentiment to user experience, using mobile app surveys. Across every industry, apps are clearly an essential channel for customer engagement.

Feedback Software 130

Feedback Software Product Research User Testing Customer Experience 130

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

JULY 3, 2018

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 64

Branding Weak Development Team Strategy User Testing 64

Userpilot

AUGUST 6, 2024

Constantly educate customers through product-led content , certification programs, knowledge bases, and webinars. Improve brand engagement by leveraging customer testimonials as social proof and to reinforce loyalty. Engaged customers feel valued and connected to the brand on a deeper level. Here are the top 5.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

SEPTEMBER 18, 2020

. …but it also leads to efficiency gains every time a new user falls into your runner – which means you’re basically building a user adoption flywheel if you see onboarding as continuous education loop. P.S. If you want to crack down on your adoption rates in general: check out our free product adoption email course below.

Onboarding KPIs 95

Onboarding KPIs Education Analytic Tools Feedback Software 95

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Most of us have less patience in the winter, so it checks out that we’d be more likely to fall out of love with a brand or app experience during this time as well. Media/Entertainment. This tells us a few things.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.

Customer Satisfaction 130

Customer Satisfaction Product Research Data Visualization Customer Feedback 130

Userpilot

SEPTEMBER 19, 2024

A preloader reinforces branding Another reason to put effort into designing a brilliant preloading animation is that it can help reinforce your branding and product positioning. Use the preloader to educate your audience about the product Loading pages present an opportunity to educate your users. Here are 15 more: 1.

Research Software 87

Research Software Customer Experience Data Visualization Entertainment 87

The Product Coalition

MAY 2, 2023

By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators. By communicating your product’s or brand’s direct value, you’re building a stronger bond between the user and the brand, increasing customer loyalty and advocacy.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. For example, can you host webinars to educate users about product updates and offer industry insights?

User Testing 89

User Testing Customer Feedback Customer Experience Onboarding KPIs 89

Alchemer Mobile

AUGUST 31, 2023

Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers. The world is rapidly moving towards mobile and your brand cannot afford to be left behind.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

OCTOBER 3, 2024

In this article, we explore proven techniques to help you increase customer satisfaction, from feedback collection to customer education and personalization. Consider some other metrics that are just as important: Net Promoter Score (NPS) : Unlike CSAT, NPS focuses on long-term satisfaction with your brand and not just a single interaction.

User Testing 84

User Testing Product Research Data Visualization Customer Experience 84

Gainsight

JANUARY 18, 2024

With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand. According to Hubspot ,”Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. How’s Customer Education a Gamechanger in Customer Experience?

Customer Experience 52

Customer Experience Education Data Visualization Advertising 52

Userpilot

SEPTEMBER 16, 2024

Canva launched a tailored product for educators, expanding its reach into the education sector. It can be a great strategy when you can leverage your brand loyalty to upsell new products to an existing market. As Canva gained popularity, the company identified a new opportunity within the education sector.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

SEPTEMBER 2, 2024

It helps build customer retention and brand loyalty. Create educational content to teach users how to get the most out of your product. Create educational content to help customers get the most out of your product If you want users to derive the maximum value of your product , educational content is the way to go.

User Testing 92

User Testing Customer Feedback Customer Experience User Friction 92

Gainsight

APRIL 8, 2024

As customers engage, they forge stronger bonds with the brand, fueling advocacy and organic growth through referrals and elevated brand reputation. Continuous Learning and Education Companies have always educated their customers about their products.

Data Visualization 52

Data Visualization Research Software Analytic Tools Customer Feedback 52

Intercom, Inc.

MAY 13, 2022

At this stage, your goal should be to reach people and raise awareness about your products, services, and brand. At this stage, potential customers know about your brand and may be interested in your products, but are making a decision on whether or not to complete a purchase. MoFu: Consideration/desire. BoFu: Intent and purchase.

Marketing 118

Marketing Customer Experience Education Webinar 118