The Product Coalition

JANUARY 11, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools 110

Reporting Tools Education Research Software Construction 110

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. So who is right? Let’s start from the beginning.

Education 108

Education Marketing Weak Development Team User Testing 108

The Product Coalition

JANUARY 12, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools 96

Reporting Tools Education Research Software Construction 96

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 83

Branding User Testing Product Research Data Visualization 83

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 94

Branding Data Visualization Magazine Customer Feedback 94

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. ” Want to learn more about how to build your brand and sell more products in a non-spammy way? I wore many hats.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Most of us have less patience in the winter, so it checks out that we’d be more likely to fall out of love with a brand or app experience during this time as well. Media/Entertainment. This tells us a few things.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

JULY 22, 2021

If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. Throughout your product experience, make sure you’re continuing customer education and engagement through helpful tips, tutorials, and other in-product/in-app communications.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Instead, create educational materials to help them be better set up for success. So, you’ve somehow received a couple of bad online reviews.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. App retention can also be used as a trust signal around how well your brand knows its customers. How brands define “successful” retention is extremely dependent on the length of time measured.

Research Software 216

Research Software Feedback Software User Testing Data Visualization 216

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

MARCH 26, 2018

It’s like selling them a brand new car, but then giving them the old user manual. It’s like selling them a brand new car, but then giving them the old user manual. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products. Visual changes, however, can be fundamental too.

User Testing 190

User Testing Customer Feedback Customer Experience Product Research 190

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Intercom, Inc.

MARCH 31, 2020

Schools have closed across the globe to keep both students and teachers safe and healthy – which has required a swift transition to remote education. These companies have helped teachers lead productive and accessible remote classrooms so that their students can still get the best education possible.

User Testing 212

User Testing Healthcare Customer Experience Systems Review 212

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product? Timeboxed Strategizing. Do they impact your product?

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

The Product Coalition

DECEMBER 28, 2020

In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions. Clean is one of many examples of how animation can set a powerful brand image and stick to the customers’ hearts. 360-degree videos constitute a new visual experience for consumers that can help brands earn their loyalty.

Marketing 179

Marketing Advertising Airlines Magazine 179

Alchemer Mobile

NOVEMBER 16, 2021

An app referral program is essentially a tool that makes it easy for your existing customers to share your brand with friends directly from the app experience. Social media is a proven way to build communities and expand brand recognition, even though it’s been around for awhile. Pam Moore, Social and Marketing Consultant.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Alchemer Mobile

MARCH 23, 2022

The individual industries include Media & Entertainment, Finance, Healthcare, Shopping, Food & Drink, Travel, Business Services, Personal Services, Utilities, and Education. ?Watch Watch the full webinar here or continue below. Want to download the slides from the webinar? You can do that here.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? This creative house has already helped many startups, medium-sized ventures, and large brands like Google, Pipedrive, Atlassian, Bolt, and others spice up their digital presence with eye-catching and memorable animation. The leading.

Airlines 154

Airlines Magazine Advertising Travel 154

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? Not surprisingly, HubSpot also leveraged inbound marketing to educate the market on the power of inbound marketing.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Alchemer Mobile

NOVEMBER 1, 2024

They also present a valuable opportunity to collect user feedback on a range of topics, from brand sentiment to user experience, using mobile app surveys. Across every industry, apps are clearly an essential channel for customer engagement.

Feedback Software 182

Feedback Software Product Research User Testing Customer Experience 182

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

AUGUST 23, 2022

Support plays a critical role in customer retention, with 32% of consumers citing bad customer service as the main reason they discontinued business with a brand. Why great customer support is the key to customer retention. In fact, 93% of customers are more likely to remain loyal to companies with excellent support.

Customer Experience 211

Customer Experience Data Visualization Customer Feedback Customer Communications 211

Alchemer Mobile

SEPTEMBER 10, 2020

Why These Brands Succeeded. Creating educational content for new and existing users on different ways to use the product or service. With the increase in usage comes an increase in demand for new features – these brands are listening. Increasing support levels and adopting new in-app communication channels.

User Testing 189

User Testing Feedback Software Customer Experience Customer Feedback 189

Alchemer Mobile

JANUARY 30, 2020

Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. The most recent change in enterprise VoC is the addition of “emotion data” to help brands go beyond traditional customer sentiment channels. Measuring emotion allows brands to understand what’s directly influencing their customers’ behavior.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

Mind the Product

MARCH 17, 2020

After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Have you seen someone give a great talk? Talk to us. Tweet at us!

Product Research 38

Product Research Research Software Customer Experience Feedback Software 38

The Product Coalition

SEPTEMBER 23, 2021

You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for purchasing. SaaS businesses are renowned for their brand history using illustrative video material.

Marketing 154

Marketing Customer Experience Advertising Branding 154

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Alchemer Mobile

JULY 13, 2021

Product experiences should help your team educate and nudge customers through every stage of their relationship with your brand, including onboarding, feature adoption, expansion and growth, product planning, and long-term retention—all while centering on a regular cadence of listening to and acting on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Intercom, Inc.

JUNE 22, 2020

For the most part, push notifications bring people back to the product whereas in-app messages encourage deeper usage and education while the user is in the app. When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. 4 brands leading the way with in-app messaging.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Educate customers on new features. Our Product Education team measures the activation rate for important features we know are more likely to retain customers. Product engagement metrics.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Intercom, Inc.

APRIL 23, 2019

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. Just keep in mind that onboarding at its core is a learning process, so use these well-known education techniques to teach users and build their confidence: 1. Here’s the proof. Start simple.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.

Customer Satisfaction 211

Customer Satisfaction Product Research Data Visualization Customer Feedback 211

The Product Coalition

DECEMBER 29, 2020

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. There was a gap between development and tech which needed to be filled.

Reporting Tools 176

Reporting Tools Product Manager Product Management User Testing 176