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7 Key App Marketing Strategies

Alchemer Mobile

Love Percent: Unique to apps using the Apptentive Love Dialog , this metric starts with showing your mobile customers a one-question in-app survey: “Do you love this app?”. It is also important to establish a feedback loop with consumers to monitor and understand the changes in attitudes regarding your app and other competing apps.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. DemandGen Report – 2017 Content Preferences Survey ). Improve your video marketing: How we scaled product demos at Intercom. Conversion. Conversion. Email marketing.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. Scores between 0 and 6 are detractors—people least likely to recommend your product.

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5 User Pitfalls to Avoid

The Product Guy

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.