Mind the Product

DECEMBER 18, 2019

So, it was natural that we should want to develop a talent growth plan for our people. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. Team execution and development.

Weak Development Team 121

Weak Development Team Feedback Software Research Software Development 121

The Product Bistro

DECEMBER 28, 2018

Truth is, that these are usually the teasers that are used to get people into the dealership, and give their sales team the opportunity to up-sell. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. One does not need an MBA to realize that this is a poor strategic decision.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Coalition

AUGUST 23, 2023

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. 74% of consumers expect brands to take a stand on important issues. A purpose we believed in.

Weak Development Team 136

Weak Development Team Customer Experience Technical Review Customer Feedback 136

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Intercom, Inc.

FEBRUARY 8, 2018

Among Rune’s criticism of Material Design is that it’s presented as a “system for everyone” but blends its concepts and patterns with the personal style and brand of Google. Emmet: On the face of it, there’s a lot of great team or business advantages. An example is any brand redesign.

Feedback Software 191

Feedback Software Customer Experience User Experience User Testing 191

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? Here are a few quick takeaways.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

The Product Coalition

JANUARY 4, 2021

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). It’s all about what you want to educate them on.

Education 147

Education Marketing Weak Development Team Advertising 147

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

The Product Coalition

MARCH 10, 2023

These slogans are examples of hyperbole designed to boost the brand power of product businesses. Define outcomes in the terms of goals and/or objectives and/or key results, so product teams can clearly understand where to put their focus when they build specific features [outputs].” “To Outputs aren’t bad. ⚫ Outputs are timely.

Weak Development Team 124

Weak Development Team Reporting Tools Customer Experience Advertising 124

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 94

Messaging Research Software Analytic Tools User Testing 94

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 75

Research Software Positioning Data Visualization Definition 75

Alchemer Mobile

JUNE 15, 2024

Unifies customer data in one platform that is embedded in all the teams who need a deeper understanding of the customer to meet or exceed their KPIs. As new AI tech is developed, we incorporate it when and where it’s most useful, continuing to build on what we’ve already done. What can Alchemer Pulse do for your team?

Artificial Inteligence 100

Artificial Inteligence Customer Experience Data Visualization User Testing 100

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded. If not now, then when?”

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. This happens because something goes wrong in the product development process somewhere between having that great idea and launching the end product into the market. No Clear Differentiation In Market. Poor Design & Execution.

Weak Development Team 52

Weak Development Team Product Research Development User Testing 52

ProductPlan

MAY 14, 2019

Branding is much easier when you don’t have to differentiate yourself from a similar offering. Relying on the experiences of the first mover, your team can sidestep the landmines, avoid the potholes and skip the dead-end detours. With a clearer path to success, product development is faster and cheaper.

Customer Experience 100

Customer Experience Weak Development Team Research Software Product Research 100

Userpilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Let’s dive right in!

Data Visualization 90

Data Visualization Customer Feedback User Testing Analytic Tools 90

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). So who is right?

Education 116

Education Marketing Weak Development Team User Testing 116

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Book a demo now to discuss with our team! Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 82

Advertising Analytic Tools Research Software Data Visualization 82

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. They tell the product management team what they need to achieve. What is strategic product management?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

OCTOBER 21, 2022

Minimum viable features are the set of product characteristics that you need to develop to satisfy a user's need. The development of the MVP and MVE should happen at the same time. Developing one is not possible without the other. This allows you to validate the idea and collect user feedback to inform future development.

Customer Experience 92

Customer Experience Onboarding KPIs User Testing Customer Feedback 92

The Product Coalition

FEBRUARY 3, 2022

You can develop hypotheses about your target market, but you won’t truly know who your customers are until you throw your hook into the water and see what kind of fish bite. It’s better to differentiate 1–3 different personas than one based on “average”. We also differentiate ourselves by pursuing a different set of delighters.

User Testing 146

User Testing Product Research Product Marketing Customer Experience 146

Gainsight

JUNE 11, 2021

Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Grow Your Personal Brand in 30 Minutes a Day or Less led by Brandon Cestrone, Founder at CS Insider. Major Takeaways: Your personal brand matters. It begins with identifying and developing outcomes.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. As your team of 4 is trying to make it (and not break it!), And these posts are literally not helping anyone. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

NOVEMBER 24, 2022

Some of them are solved quickly by customer support while others involve the development of new functionality. A customer request management system consists of tools and processes that allow the relevant teams to deal with requests efficiently. This can improve brand loyalty. Book the demo ! What are customer requests?

Feedback Software 79

Feedback Software User Testing Product Research Customer Experience 79

Userpilot

JULY 27, 2022

There are five stages of the product life cycle: development, introduction, growth , maturity, and decline. Product life cycle marketing (PLC marketing) aligns the marketing efforts of a product with its stage of development. These include the development, introduction, growth, maturity, and decline stages.

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Userpilot

APRIL 15, 2024

From poor onboarding to slow response times and inadequate self-serve support, customer pain points significantly impact the customer experience, potentially leading to dissatisfaction, negative online reviews, and churn. Detractors (0-6) : Unhappy customers who may damage your brand’s reputation through negative feedback.

User Friction 90

User Friction Customer Communications Analytic Tools Feedback Software 90

UX Studio

JULY 20, 2017

There are several moments during a product design process when a team needs to make decisions because they have hundreds of ideas but no time to test them all. They can be really awkward because debates based on personal preferences and “I am the boss so I decide” can cause unnecessary conflicts within the team. What motivates them?

User Testing 71

User Testing Research Software Feedback Software Customer Experience 71