Product Innovation Educators

FEBRUARY 28, 2022

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Create a Brand Script. Check out J.J.’s

Framework 87

Framework Transportation Marketing Product Manager 87

The Product Coalition

JUNE 22, 2021

Nowadays we have a huge number of successful companies on a wide range of markets, a lot focused on general goods such as Ebay, Mercado Livre, AliExpress and even Amazon but we have marketplaces in transportation like Uber in real estate like AirBnB on food & groceries like Rappi on services like Thumbtack and so on.

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

Userpilot

OCTOBER 24, 2022

Creating and launching this sort of survey can help you and your SaaS in several different ways: Differentiate between buyer personas and your actual users – As we discussed earlier, those with decision-making power aren’t always representative of your users themselves. How does a persona survey template help?

User Testing 82

User Testing Customer Feedback Research Software Feedback Software 82

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

JUNE 27, 2022

Imagine asking the people in the 1800s what they wanted for transportation. Design CTAs in a way that users can easily differentiate them from the rest of the page, and pay attention to their position, shape, and color. It may seem like a good idea to ask users directly what they want from your product, but that alone is not enough.

Customer Experience 52

Customer Experience User Testing Analytic Tools Research Software 52

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Business of Software Conference

NOVEMBER 12, 2019

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. That alone can be a great differentiating factor between you and a competitor. I don’t know.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

NOVEMBER 12, 2019

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. That alone can be a great differentiating factor between you and a competitor. I don’t know.

Research Software 40

Research Software Software Review Data Visualization User Testing 40