Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. Wyze’s tagline is to make great technology accessible.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? If you were to develop a brand-new product for a new market with new technologies, for instance, then you would face more risks compared to taking an existing product to a new market.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Trends : Are there any new technology, regulatory, or social developments that will affect your product? Is your product still sufficiently differentiated ? Instead, it is changeable and dynamic.

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

Intercom, Inc.

JULY 28, 2020

But until recently, technological limitations meant that we, as business leaders, faced an impossible choice as our companies grew. They want fast and personal experiences from all brands, big and small. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Roman Pichler

MAY 13, 2024

New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example. Trends : Are there any new technology, regulatory, or social developments that will affect your product? For digital products, this is hardly ever the case in my experience.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. The world doesn’t stand still; markets and technologies change; new competitors emerge. Timeboxed Strategizing. Continuous Strategizing. Look for new market trends.

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Product Talk

JUNE 19, 2024

I’ll do my best to update it as the technology evolves. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. But this is where I stand today.

Generative AI 301

Generative AI Product Research Feedback Software Analytic Tools 301

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

DECEMBER 31, 2019

He suggested that “we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.”. Here, we trace some of the biggest trends and stories in technology over the past decade, and try to find a narrative to make sense of it all.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

JUNE 19, 2018

They’re utilizing new technologies to offer a customer support experience that people love, and that drives loyalty and engagement. 54% of consumers will try a new brand for a better service experience. In fact, research firm Northridge Group found that 54% of consumers will try a new brand for a better service experience.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? Take advantage of the very technology you’re selling. Technology is a modern sales rep’s best friend. Technology has changed the way the best sales reps interact with prospects, maximize productivity, and perform other tasks essential for success.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

MARCH 21, 2018

You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals for the product. The result is that differentiating yourself on product alone is harder than ever. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

NOVEMBER 5, 2020

Retail is constantly changing: from stalls to malls, the way we shop is always evolving in tandem with cultural, economic, and technological shifts. It was this larger than life, brand new experience. So what’s the differentiating factor between the malls and stores that are thriving and the ones that are getting snuffed out?

User Testing 206

User Testing Customer Experience Reporting Tools Travel 206

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? They all had the same playbook, but there was one problem – it wasn’t built for the modern human.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity. Take Microsoft Office as an example.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Mind the Product

AUGUST 1, 2019

Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Of course, product teams need to develop and ship new features. Measure What Matters.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Alchemer Mobile

JANUARY 10, 2019

If you’re battling market fragmentation, use it as an opportunity to differentiate your company and product, or to take advantage of the low barrier to entry customers will have with your brand. Below are a handful of our favorite blogs, news outlets, newsletters, and podcasts all centered around technology and product management.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Part I: Program Design Part II: Experience Design Part III: Commercial Aspects Co-branded cards?—?what? I Part I?—?Program Higher avg.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Run some lightweight analysis on long-term cultural, social, competitive, and technological trends that are particularly relevant to the product space. Think of these prototypes as concept cars.

Strategy 118

Strategy Technical Review Product Strategy Product Research 118

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. The best product experiences grow with the technologies they’re built to support. Scale with your mobile product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Outbound messaging (70%). Ease of use (66%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. A market strategy does just that. The Bottom Line on Market Strategy vs. Product Strategies Here’s the bottom line.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Intercom, Inc.

JUNE 22, 2020

When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. With Intercom, you can customize them to stay consistent with your branding, optimize them for new promotions, and push major updates across multiple channels. 4 brands leading the way with in-app messaging.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Alchemer Mobile

JULY 16, 2019

Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. Scenario 3: Using futuristic technology can pay handsomely. If your brand wishes to be alive, relevant, and real, you need to focus on improving your customer experience at all times.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159