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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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Five Ways to Track Customer Sentiment

Alchemer Mobile

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. And if their support expectations aren’t met?

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you differentiate from these? What’s the state of those systems? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator. Embrace a digital-first sales experience.

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White Label Software and Analytics: Enhancing Your Brand

Reveal

A major feature that falls within embedded analytics is the ability to white label a vendor’s data visualization and analytics software to match the branding in your current application. Maintaining Brand Identity : You don’t want your users to feel like something in your application doesn’t belong. See Reveal in Action.