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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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How Alchemer solves the biggest challenges in digital feedback

Alchemer Mobile

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

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