Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. He is an expert in helping early-stage B2B startups position their product and rewrite their homepages with sharper positioning and messaging.

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Lenny Rachitsky

AUGUST 13, 2024

April’s background ▶ April didn’t study marketing but engineering at school and worked at a startup when they were still called “small companies.” Translate into value: The above unique attributes often bucket into themes of value that are differentiated. What am I actually going to do with that?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Innovatemap

JULY 26, 2024

The Indianapolis startup ecosystem thrives on collaboration, innovation and the strategic gathering of minds and resources. As a supporting ecosystem partner, Innovatemap collaborates closely with Venture Club, helping investors de-risk their portfolios by working with founders to differentiate with world-class strategy and design.

Branding 52

Branding Differentiation Events Messaging 52

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

The Product Coalition

AUGUST 23, 2023

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.

Weak Development Team 134

Weak Development Team Customer Experience Technical Review Customer Feedback 134

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

NOVEMBER 30, 2022

Every startup I talk to shares the same core problem: “ Last year was great, this year is not, we need to grow faster, any ideas Des?” Meanwhile, there were more and more new startups being formed, who had more money than ever before. If their value isn’t differentiated (i.e. Why talk about reacceleration?

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. Market Insight Every company, every startup, has that insight, they’re just not conscious of what it is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Reporting Tools 77

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

Startups 68

Startups Customer Experience Differentiation Branding 68

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. If you are a startup, estimating the cost of software development helps plan your budget better. Startups should define a detailed cost plan for projects when hiring custom software development. What tech stack to choose for your project?

Research Software 133

Research Software Web Development Web Developers Development 133

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 351

Product Research Feedback Software Research Software User Testing 351

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Accidental Product Manager

DECEMBER 11, 2023

At the same time other companies are starting to use carbon-neutral products to differentiate themselves from their competitors. The Schick product managers realize that in order to build consumer trust, their brand has to demonstrate transparency and authenticity. However, they are paying attention and finding ways to innovate.

Customer Experience 73

Customer Experience Branding Travel Education 73

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] We can make it amazing, and that’s what differentiates us in the crowded market. [5:38]

Customer Experience 92

Customer Experience User Friction User Testing Automotive 92

freshtrax

SEPTEMBER 26, 2019

That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries. It’s not very common for startups in Japan to pursue the global market. Now, here are the insights we gathered from our interview with Michael Rosenzweig.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Valerian Tech

JUNE 26, 2023

Customer Adoption: Building Trust and User Base Gaining customer adoption and building trust are crucial for fintech startups looking to establish themselves in a competitive market. Demonstrating a commitment to protecting sensitive financial and personal information can differentiate a fintech company from competitors.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

The Product Coalition

AUGUST 8, 2023

The product or services you provide should have a uniqueness that differentiates your business from others. This may help in branding the business with ease and less difficulty. Create a Brand Essence After you choose a name for your business, the next step is to create an identity for your brand.

Banking 107

Banking Government Finance Naming 107

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on. Become their trusted advisor, and the rest will follow.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

FEBRUARY 22, 2023

All it takes to succeed here is a pinch of creativity, a pinch of utilities, and a touch of uniqueness that will be the differentiating factor. Platforms such as OpenSea, Magic Eden, X2Y2, Sudoswap, and Rarible have set a role model for how startups can be creative by setting a unique point to attract consumers.

Research Software 122

Research Software Technical Review Customer Experience User Testing 122

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

The Product Coalition

FEBRUARY 27, 2021

Product design is one of the main differentiators in the digital competition. It plays a particular role and helps the brand to make a powerful impression on a target audience. It has partnered with startups and big names like Google, Rolls Royce, Zoom, Bolt, Pipedrive, MyTaxi, Atlassian, Codio and many others.

Research Software 89

Research Software Analytic Tools UX User Testing 89

Intercom, Inc.

DECEMBER 31, 2019

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. 54% of consumers will try a new brand for a better service experience. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

UX Studio

OCTOBER 11, 2022

Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. Customers are more engaged, satisfied, and loyal to brands that combine exceptional products, powerful digital experiences, and human interactions. One Bad Experience is Enough to Abandon a Brand .

Customer Experience 85

Customer Experience User Testing Analytic Tools Customer Feedback 85

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. I think a lot of startups do this too, right? And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. It’s magical.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

freshtrax

DECEMBER 29, 2023

Slides and demo videos used for business presentations and startup pitches are examples of this. Sketch visualizing Square’s service concept What Design Visualizes – Brand One of the roles of a designer is to design a logo or brand identity. The role of a logo is to make it easy to recognize a brand at a glance.

Data Visualization 116

Data Visualization Customer Experience Advertising Branding 116

The Product Coalition

FEBRUARY 8, 2022

It might generate brand new value for them or reduce the pain they currently experience. is there a potential to create brand new attributes, which don’t exist on the market yet, and can delight our customers? are brand new values sources that are unexpected but can set us apart and create powerful “wow factors”. Delighters ?—?are

Framework 174

Framework User Testing Product Research Research Software 174

The Product Coalition

DECEMBER 9, 2019

Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments. They are sometimes deemed as the sales and marketing channel for brands. Some of these tactics are listed below.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

Userpilot

SEPTEMBER 1, 2024

In this piece, we’ll explore different pricing models and go over some brands that implemented these in real life. Lower entry barriers for smaller teams : Small teams can start with just a few users, keeping initial costs low while still accessing the full suite of features, making the model attractive for startups and growing businesses.

Feedback Software 80

Feedback Software Analytic Tools Research Software Data Visualization 80