Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? consumers who receive branded SMS texts go on to make direct purchases. If you’re interested in building a reliable and repeatable sales funnel for your SaaS business, sign up for the Startup Sales Success course. blog here.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

Sachin Rekhi

JUNE 20, 2016

While these specific product roles rarely have differentiated titles or formal separate requirements, savvy hiring managers are certainly looking for product managers with specific skill-sets and passion areas depending on the specific product stage and challenges they are solving for. A Few Words of Advice.

User Testing 167

User Testing Customer Experience Analytic Tools Product Research 167

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

Startups 68

Startups Customer Experience Differentiation Branding 68

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

NOVEMBER 21, 2019

This is season two of Scale , Intercom’s podcast series on moving from startup to scale-up. The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. I think a lot of startups do this too, right? And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. It’s magical.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

NOVEMBER 30, 2022

Every startup I talk to shares the same core problem: “ Last year was great, this year is not, we need to grow faster, any ideas Des?” Meanwhile, there were more and more new startups being formed, who had more money than ever before. If their value isn’t differentiated (i.e. Why talk about reacceleration?

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

The Product Coalition

AUGUST 23, 2023

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.

Weak Development Team 136

Weak Development Team Customer Experience Technical Review Customer Feedback 136

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. If you are a startup, estimating the cost of software development helps plan your budget better. Startups should define a detailed cost plan for projects when hiring custom software development. What tech stack to choose for your project?

Research Software 135

Research Software Web Development Web Developers Development 135

The Product Coalition

FEBRUARY 8, 2022

It might generate brand new value for them or reduce the pain they currently experience. is there a potential to create brand new attributes, which don’t exist on the market yet, and can delight our customers? are brand new values sources that are unexpected but can set us apart and create powerful “wow factors”. Delighters ?—?are

Framework 176

Framework User Testing Product Research Research Software 176

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

AUGUST 30, 2018

where they help a robust portfolio of startups find their way. Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff. I was at an agency for a while and then moved to the Bay Area in 2001.

Customer Experience 149

Customer Experience Research Software Leadership User Testing 149

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?

Education 147

Education Marketing Weak Development Team Advertising 147

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. He is an expert in helping early-stage B2B startups position their product and rewrite their homepages with sharper positioning and messaging.

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Adam Risman: Say you bring in an agency for a project, you can work with them that way.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

freshtrax

SEPTEMBER 26, 2019

That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries. It’s not very common for startups in Japan to pursue the global market. Now, here are the insights we gathered from our interview with Michael Rosenzweig.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. What’s your differentiator?

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

Intercom, Inc.

OCTOBER 29, 2020

And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Our best customers at the time were Silicon Valley startups, and the reason they were the best was that the dollar was significantly out-performing the euro. Karen: That’s a good value prop.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. Market Insight Every company, every startup, has that insight, they’re just not conscious of what it is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

FEBRUARY 22, 2023

All it takes to succeed here is a pinch of creativity, a pinch of utilities, and a touch of uniqueness that will be the differentiating factor. Platforms such as OpenSea, Magic Eden, X2Y2, Sudoswap, and Rarible have set a role model for how startups can be creative by setting a unique point to attract consumers.

Research Software 124

Research Software Technical Review Customer Experience User Testing 124

freshtrax

DECEMBER 11, 2020

How do we differentiate between inspiration and plagiarism? Inspiration is always around us – the natural world, famous individuals, celebrated brands, visual platforms, and the media we consume everyday. This case has inspired a movement for “design-driven” startups such as Airbnb and Netflix to design their own fonts.

User Testing 116

User Testing Technical Review Customer Experience UX 116

The Product Coalition

FEBRUARY 3, 2022

It’s better to differentiate 1–3 different personas than one based on “average”. in the 80s, cars didn’t have cupholders, so when they were added, they added brand new, unanticipated value to customers. We also differentiate ourselves by pursuing a different set of delighters. Good personas are based on research, not wishes.

User Testing 146

User Testing Product Research Product Marketing Customer Experience 146

The Product Coalition

FEBRUARY 27, 2021

Product design is one of the main differentiators in the digital competition. It plays a particular role and helps the brand to make a powerful impression on a target audience. It has partnered with startups and big names like Google, Rolls Royce, Zoom, Bolt, Pipedrive, MyTaxi, Atlassian, Codio and many others.

Research Software 89

Research Software Analytic Tools UX User Testing 89

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on. Become their trusted advisor, and the rest will follow.

Education 116

Education Marketing Weak Development Team User Testing 116