The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] We can make it amazing, and that’s what differentiates us in the crowded market. [5:38]

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. 54% of consumers will try a new brand for a better service experience. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Intercom, Inc.

DECEMBER 31, 2019

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

The Product Guy

MAY 15, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? consumers who receive branded SMS texts go on to make direct purchases. If you’re interested in building a reliable and repeatable sales funnel for your SaaS business, sign up for the Startup Sales Success course. blog here.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Innovation Educators

APRIL 13, 2018

8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) Established organizations and startups have a growing number of options to incorporate innovation into their work. 3) Define Your Consumer Base. (4)

Agile 120

Agile Product Management Product Manager Differentiation 120

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

Sachin Rekhi

JUNE 20, 2016

While these specific product roles rarely have differentiated titles or formal separate requirements, savvy hiring managers are certainly looking for product managers with specific skill-sets and passion areas depending on the specific product stage and challenges they are solving for. A Few Words of Advice.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

Startups 68

Startups Customer Experience Differentiation Branding 68

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

NOVEMBER 21, 2019

This is season two of Scale , Intercom’s podcast series on moving from startup to scale-up. The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. I think a lot of startups do this too, right? And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. It’s magical.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

NOVEMBER 30, 2022

Every startup I talk to shares the same core problem: “ Last year was great, this year is not, we need to grow faster, any ideas Des?” Meanwhile, there were more and more new startups being formed, who had more money than ever before. If their value isn’t differentiated (i.e. Why talk about reacceleration?

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

The Product Coalition

AUGUST 23, 2023

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.

Weak Development Team 145

Weak Development Team Customer Experience Technical Review Customer Feedback 145

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. He is an expert in helping early-stage B2B startups position their product and rewrite their homepages with sharper positioning and messaging.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Coalition

FEBRUARY 8, 2022

It might generate brand new value for them or reduce the pain they currently experience. is there a potential to create brand new attributes, which don’t exist on the market yet, and can delight our customers? are brand new values sources that are unexpected but can set us apart and create powerful “wow factors”. Delighters ?—?are

User Testing 192

User Testing Framework Product Research Research Software 192

Intercom, Inc.

FEBRUARY 11, 2021

Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies. By laying out the differentiating features down to the nitty-gritty, the UI, the workflows, it’s easy to plot out if they should be unique or just strong table stakes. Do you think most startups have that grasp?

Feedback Software 129

Feedback Software User Testing Reporting Tools Differentiation 129

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. If you are a startup, estimating the cost of software development helps plan your budget better. Startups should define a detailed cost plan for projects when hiring custom software development. What tech stack to choose for your project?

Research Software 145

Research Software Web Developers Web Development Development 145

The Product Guy

FEBRUARY 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

MARCH 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?

Education 156

Education Marketing Weak Development Team Advertising 156