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Five Ways to Track Customer Sentiment

Alchemer Mobile

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.

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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. billion by 2022.

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A Brief Guide to Product Discovery

Roman Pichler

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

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The “51331 memo” and the origins of product management

Product Management Unpacked

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. How are you going to turn that cash into code? And how can I then turn that code back into cash?

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

Tweet This So I want to take some time to review why we do discovery. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. As we previously reviewed, interviewing helps us build empathy for the people who might use our products or services.