The Product Coalition

AUGUST 23, 2023

Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. Purpose motivates customers, stakeholders, teams, and companies.

Weak Development Team 132

Weak Development Team Technical Review Customer Experience Customer Feedback 132

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

JUNE 28, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. Conduct market research, competitive analysis, and customer surveys to gather insights and inform product roadmap decisions. It covers advanced strategy topics like product visioning and roadmaps.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. A group of passionate users in our social media and forum communities drives our roadmap and and helps us understand the problems we need to solve.

Artificial Inteligence 109

Artificial Inteligence User Testing Feedback Software Customer Feedback 109

Userpilot

APRIL 30, 2024

Product advocacy : When users see their feedback implemented, they feel more connected to the product and brand. How can companies use customer feedback to influence the product roadmap? The trends can help ensure that the roadmap aligns with customer needs and business goals.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Product Talk

APRIL 17, 2024

You have this grand vision. Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. What’s the vision? Do some tech debt.’

Product Research 227

Product Research User Testing Data Visualization Research Software 227

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 24, 2022

It is also a chance to differentiate the product from the competition and identify areas for improvement. This can improve brand loyalty. To avoid falling into the customer request trap, we need to build only features that solve customer problems that are aligned with the product vision. Slack public roadmap in Trello.

Feedback Software 98

Feedback Software User Testing Product Research Customer Experience 98

Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.

Product Research 216

Product Research Customer Experience User Testing Analytic Tools 216

Mind the Product

AUGUST 1, 2019

Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Product teams should rely on senior product leadership—not competitors— to guide vision.

Reporting Tools 150

Reporting Tools Data Visualization Customer Experience Customer Feedback 150

Roman Pichler

OCTOBER 2, 2018

An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Why a Product Strategy Process Matters. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

JUNE 19, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. Conduct market research, competitive analysis, and customer surveys to gather insights and inform product roadmap decisions. Health, dental, and vision insurance. 401(k) retirement plan.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

MAY 11, 2022

the Product Manager is a sheepdog…” As a sheepdog, a Product Manager is “right at the nexus of all other teams” where he or she “ leads in defining the product vision , establishing the operational plan to get there, and then executing on it ”. Therefore, Ben and Blair differentiate between customer and user problems. How are we doing?

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Roman Pichler

DECEMBER 3, 2019

Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product, for example, by unbundling a feature? Is your product still sufficiently differentiated ? Combine Product Strategy and Roadmap Reviews. Finally, integrate product strategy and product roadmap reviews.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 75

Outbound Product Management Product Manager Inbound 75

Usersnap

SEPTEMBER 29, 2022

You need to collect customer feedback , prioritize roadmaps , and ship features and products that offer a brilliant user experience. Create your vision and positioning 4. Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. Differentiated SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Having played both roles immensely helps us build a long-term product and business vision. The Unknown Unknowns. But it should be.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

OCTOBER 24, 2022

Creating and launching this sort of survey can help you and your SaaS in several different ways: Differentiate between buyer personas and your actual users – As we discussed earlier, those with decision-making power aren’t always representative of your users themselves. How does a persona survey template help?

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

The Product Coalition

MAY 3, 2021

This competitive analysis will include: Differentiators: What features or experience are they offering to customers that makes them unique in the market? Make sure to set meetings with different team departments and discuss what current resources your brand has. Strengths: What areas do your competitors excel in and why?

Product launches 125

Product launches Feedback Software Research Software User Testing 125

People-First Product Leadership

OCTOBER 1, 2023

Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring. I would dive into trend research, conduct customer interviews, talk with third parties, explore startups on the fringe and spend lots of time understanding the client’s past / present / future vision. It was a team accomplishment.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 61

Research Software Feedback Software Analytic Tools Reporting Tools 61

Mind the Product

APRIL 12, 2017

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How has the team at ProdPad used its product roadmap to communicate integrations to customers and prospects?

Reporting Tools 122

Reporting Tools Feedback Software User Testing Customer Experience 122

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Sachin Rekhi

AUGUST 15, 2016

Market sizing Competitive analysis Vision formulation User segmentation User focus groups User surveys Quantitative analysis of existing product metrics Roadmap planning Sprint planning Product design Project management Quality assurance Product launch A/B testing Post launch metrics analysis Post launch user focus groups Post launch user surveys.

Product Research 103

Product Research User Testing Product Management Product Manager 103

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Mind the Product

MAY 5, 2020

He comments: “Right now, everyone thinks that digital is going to come out of the COVID pandemic very well, and so many of our clients are saying their digital product roadmaps have been accelerated. But accessibility is more about inclusiveness and including vision, hearing, mobility and cognition impairments when building a product.

Reporting Tools 114

Reporting Tools Research Software Product Management Product Manager 114

Userpilot

AUGUST 31, 2022

Allow users to upvote or downvote features on your public roadmap. Avoid the feature fallacy trap by sticking to your product vision, but be open to making adjustments when necessary. In other words, you need a differentiating idea/feature for your product to be competitive. Be data-driven when building the product roadmap.

Feedback Software 19

Feedback Software Customer Feedback User Testing Customer Experience 19

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 342

Product Research Feedback Software Research Software User Testing 342

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. Tell me about a time when you influenced a product roadmap. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96