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What Exactly is a Product Strategy?

Roman Pichler

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Why would people want to use and buy it?

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals.

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6 Ways to Improve Your Product Experience

Alchemer Mobile

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Retention analysis to validate your product roadmap, gauge how long it takes customers to find value, and set benchmarks for long-term retention goals.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. Purpose motivates customers, stakeholders, teams, and companies.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.