Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. More Information : Make Your Product Stand Out with the Strategy Canvas , Eliminate Features to Differentiate your Product , and Strategize , pp. No Convincing Standout Features. No Clear Business Goals.

Vision 319

Vision User Testing Research Software Product Research 319

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. These are vision, target group, needs, product, and business goals. Focused : There are no more than five features.

Vision 234

Vision Differentiation Download Branding 234

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 89

Differentiation Feedback Software Research Software User Testing 89

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. These gaps allow us to differentiate our products and services from our competitors’. It’s not real.

Generative AI 288

Generative AI Product Research Feedback Software Analytic Tools 288

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Roman Pichler

MAY 13, 2024

Does the data show positive, flat, or negative trends? Is your product still sufficiently differentiated and does it still stand out from competing offerings? Let’s take a look at them. Performance : What do the key performance indicators (KPIs) tell you about the value the product is creating? Are there new market entrants?

Customer Experience 277

Customer Experience Product Research Technical Review Data Visualization 277

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do the metrics show a positive, flat, or negative trend? Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product?

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 75

Research Software Positioning Data Visualization Definition 75

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Sachin Rekhi

APRIL 12, 2020

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Counter-positioning. But I found the Netflix example to be a more interesting one. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. 54% of consumers will try a new brand for a better service experience. An assist from automation.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. It’ll tarnish our brand.” Our sales numbers backed it up! It seems cheesy.”

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

OCTOBER 7, 2020

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. But rather than simply looking at the cost of support, consider how support can actually be a positive force on revenue. Calculating your support spend. Here are a few examples. Support to convert.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 84

Product Research Positioning Customer Experience Research Software 84

The Product Bistro

DECEMBER 28, 2018

And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest. Final note.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.

Product Research 221

Product Research Customer Experience User Testing Analytic Tools 221

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined. And the reason for this is that you need differentiation.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Is there a particular brand that stands out in delivering a superior experience?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Intercom, Inc.

DECEMBER 31, 2019

It will take some time to discern just how fundamentally our political and social discourse will be changed by the likes of Facebook and Twitter, but just as with every revolution, it will lead to both positive and negative outcomes, to both delight and disillusionment. Rise of the cloud and SaaS businesses. .

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them.

Analytic Tools 83

Analytic Tools Feedback Software User Testing Product Research 83

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 132

Roadmap Healthcare Reporting Tools Software Review 132

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. A market strategy does just that. The Bottom Line on Market Strategy vs. Product Strategies Here’s the bottom line.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

DECEMBER 3, 2019

Does the data show positive, flat, or negative trends? Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product, for example, by unbundling a feature? Is your product still sufficiently differentiated ? What conclusions can you draw from the analysis?

Technical Review 170

Technical Review Product Strategy Strategy Workshop 170