Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. The move towards building customer relationships in this way is gaining such incredible momentum that we’ve given it a new name here at Intercom. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] ” He said, “Everybody knows your name.” The most important piece is how people feel.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity? The goal?

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Contemporary American photographer Seph Lawless is known for his haunting images of abandoned places.

User Testing 206

User Testing Customer Experience Reporting Tools Travel 206

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Next, cluster related problems into broader themes, and give each theme a relatively short and pithy name.

Strategy 118

Strategy Technical Review Product Strategy Product Research 118

Intercom, Inc.

JUNE 22, 2020

Author name: Who is the message coming from? When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. With Intercom, you can customize them to stay consistent with your branding, optimize them for new promotions, and push major updates across multiple channels.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

The Product Coalition

AUGUST 8, 2023

The product or services you provide should have a uniqueness that differentiates your business from others. Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business.

Banking 125

Banking Government Finance Naming 125

Mind the Product

OCTOBER 11, 2019

Put simply, you should ask your customers these three questions to understand more about them: If {Your Product Name} did not exist tomorrow, will you be unhappy, somewhat unhappy, or not disappointed? What primary benefit do you receive from {Your Product Name}? How do you differentiate a soap’s messaging?

Positioning 150

Positioning User Testing Product Research Data Visualization 150

The Product Coalition

FEBRUARY 8, 2022

Once we have a somewhat more precise picture of our target users, we can begin naming the most promising assumptions about their pains and needs and then dig deeper to test those assumptions. It might generate brand new value for them or reduce the pain they currently experience. There are various practices to do proper discovery.

User Testing 193

User Testing Framework Product Research Research Software 193

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Manager 137

Product Innovation Educators

OCTOBER 3, 2016

They are very customer-focused, they establish their brands, but then something odd occurs. Look at Intel, Victoria’s Secret, Starbuck’s, or Michelin — these are companies that have a core technology, a core name, a core brand, and they remain true to these elements. The customer focus is replaced with a portfolio focus.

Research Software 148

Research Software User Testing User Friction Product Manager 148

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. His name was Kenneth Cooper.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

The Product Coalition

AUGUST 23, 2023

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.

Weak Development Team 145

Weak Development Team Customer Experience Technical Review Customer Feedback 145

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 98

Wireless Travel Branding Differentiation 98

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. I can think of building, a specific type of brand. It’s magical.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Amplitude

MAY 6, 2020

We are also more connected—tablets, watches, phones, work laptops, TVs, bikes, consoles, and cars to name a few. We are a burger company,” explains Elie Javice, VP of Tech Product Management from Restaurant Brands International (Burger King), “that is our product. Today, we—the product-using public—have more choices.

Data Visualization 140

Data Visualization Reporting Tools Analytic Tools User Testing 140

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. The Asana analysis report includes an analysis overview, pricing, and products/services, allowing comparison by name, size, revenue, pricing models, and key features. Miro template.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. It became a household name during the COVID-19 pandemic.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Product Innovation Educators

MARCH 4, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

DECEMBER 6, 2022

The use of embedded technologies like artificial intelligence, natural language processing, and machine learning within the product supports customers to set up processes in the way that works best for their team – resolving queries quickly for their end users, and in turn improving speed, efficiency, customer satisfaction, and brand loyalty.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

The Product Coalition

MARCH 10, 2023

These slogans are examples of hyperbole designed to boost the brand power of product businesses. ⚫ Outputs have your name on them for all to see. In the world of advertising, hyperbolic statements are made quite often — because they are designed to attract people so that individuals and/or businesses can grow a customer base.

Weak Development Team 139

Weak Development Team Reporting Tools Customer Experience Advertising 139

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Innovation Educators

FEBRUARY 3, 2025

The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing. During this conversation, Clayton suggested they needed a name for the concept, and “Jobs-To-Be-Done” was born.

User Testing 156

User Testing Product Research Research Software Customer Experience 156

Product Management Lessons from the Trenches

DECEMBER 17, 2018

One typical application of sentiment analysis is to evaluate people’s feelings in the aggregate about a brand or product (e.g., Named Entity Extraction?—?identifying For example, a mention of “ John Adams ” refers to a specific person, but there are many, many famous people with this name. Pattern-Based Entity Extraction?—?refers

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. And then, after all that, you get to decide where you want to differentiate. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at

Education 156

Education Marketing Weak Development Team Advertising 156

Intercom, Inc.

AUGUST 1, 2019

Tara: You’ve been breaking all the typical timelines for growth, incredible name recognition, marketing tactics that span some traditional partnerships, to very disruptive formats in really visible ways. How have you been able to grow your brand and build the word of mouth momentum? We had some big names.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Customers Mature brands want deep visual customisation, so that Messenger feels native to their business. It’s personal: See the name and face of the teammate solving your problem, as opposed to being assigned an auto-generated ticket ID.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

SEPTEMBER 15, 2022

Use separate words to differentiate the “sign up” and “sign in” processes to avoid confusing users on which action to take first. Usually, a signup page contains a form (a signup form), where users can register by providing necessary information, such as their first and last name. Too many fields?

Customer Experience 95

Customer Experience User Testing Data Visualization User Friction 95