Intercom, Inc.

JUNE 22, 2021

More than ever, companies are adopting sales tools that allow them to meet their prospects at the right time, leverage sales intelligence to meet them in the right context, and easily integrate with other tools to effortlessly deliver a seamless sales experience. Streamline workflows with better tools (not more tools).

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. Ask your Scrum Master to help you select the right decision rule and to facilitate joint meetings.

Vision 334

Vision User Testing Product Research Research Software 334

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Intercom, Inc.

FEBRUARY 9, 2021

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Does it meet my expectations and needs? We continue to work to staff our chat in order to help meet our customers needs.”. Pretend you’re a customer.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. This understanding, over time, becomes a competitive advantage. It’s not specific enough.

Generative AI 301

Generative AI Product Research Feedback Software Analytic Tools 301

Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. Is your product still sufficiently differentiated and does it still stand out from competing offerings? A product strategy describes the approach chosen to make a product successful.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. With only 10% unaided recall from initial meetings, creating clear, repeatable messaging that others can articulate becomes crucial for sales success. What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Guy

SEPTEMBER 27, 2016

Meet the mentors…. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Signup to be a Mentor Today!

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue.

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Product Innovation Educators

SEPTEMBER 2, 2024

Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. At first glance, it might seem challenging to differentiate or price such a common product. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 280

User Testing Product Research Market Research Research Software 280

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

The Product Guy

OCTOBER 25, 2016

Meet the mentors…. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

MARCH 16, 2018

We then continued to meet with our customers and users for feedback on an ongoing basis and as part of our design sprints. Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. NPS+ is the simple solution our team devised to meet our customers’ needs while still sticking to our beliefs about actionable customer feedback. Tracking customer sentiment helps give insight into how customers feel about your brand.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

UX Planet

FEBRUARY 6, 2025

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Wheres the brand identity? Below is a universal Dopamine Design framework-adaptable to digital products, physical environments, branding, marketing campaigns and more.

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Intercom, Inc.

SEPTEMBER 22, 2020

Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Do we see that it’s right in front of us?”

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. We know brands with mojo.

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. What’s causing the disconnect?

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Lenny Rachitsky

FEBRUARY 25, 2025

The product leader should set the stage through a kickoff meeting and explain the upcoming 8-to-12-week process, helping people understand their roles and commitments through the process. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

Strategy 118

Strategy Technical Review Product Strategy Product Research 118

Product Management University

OCTOBER 10, 2023

Is it easier for your company to meet its strategic and financial goals by executing 10 individual product strategies for example, or executing one holistic market strategy for all 10 products that’s intended to drive growth in the most lucrative market segments for your portfolio (the company) as a whole? Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Talk

NOVEMBER 8, 2023

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. Maybe you meet two people that make a difference to your discovery. We primarily gather in Slack.

Product Research 265

Product Research Research Software Books Analytic Tools 265

Mind the Product

AUGUST 7, 2017

We must continue to listen to them, understand their needs, and do what’s necessary to meet those needs. It’s a question we all must ask, not only in prioritization meetings, but every day as we carry out our jobs. These driving forces are often ignored in our quest to meet customers on their own terms.

Customer Experience 150

Customer Experience Customer Satisfaction Differentiation Framework 150

The Product Guy

JANUARY 5, 2017

Meet the mentors…. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Signup to be a Mentor Today!

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Source: Amplitude.

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

The Product Bistro

DECEMBER 28, 2018

And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest. Final note.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

The Product Guy

APRIL 4, 2017

Meet the mentors…. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Signup to be a Mentor Today! Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Offering depth allows customers to select products that best meet their individual needs or preferences , therefore creating greater product value. Source: Pantene’s product depth.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Guy

FEBRUARY 18, 2017

Meet the mentors…. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Signup to be a Mentor Today!

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Roman Pichler

DECEMBER 3, 2019

Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product, for example, by unbundling a feature? Is your product still sufficiently differentiated ? Competition : Are your competitors launching new products or features? Are there new market entrants?

Technical Review 177

Technical Review Product Strategy Strategy Workshop 177

The Product Coalition

AUGUST 23, 2023

By focusing on the “why,” product managers can ensure that they are building products that will last while meeting customer needs and business objectives Let’s Look At An Example — Fairphone Although many products have a strong purpose, let’s look at one less known — Fairphone.

Weak Development Team 145

Weak Development Team Customer Experience Technical Review Customer Feedback 145

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Product Innovation Educators

FEBRUARY 28, 2022

We summarize this as: A Character h as a Problem a nd meets a Guide w ho gives them a Plan a nd calls them to Action t hat helps them avoid Failure and ends in Success. [17:48] Problem: The market is saturated, and it’s really hard to differentiate. Create a Brand Script. Success—we know what success would look like.

Framework 236

Framework Marketing Transportation Product Manager 236

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Zoom focuses on robust video meetings for businesses, while Google Meet integrates with Google Workspace. Microsoft Teams leverages Microsoft's brand.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111