Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. What is restaurant branding?

Branding 171

Branding Strategy Feedback Software Research Software 171

Product Innovation Educators

FEBRUARY 3, 2025

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value.

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Differentiation Roadmap Technical Review Article 150

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 334

Vision User Testing Product Research Research Software 334

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Differentiating storytelling and personality in content is key for a few reasons.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

FEBRUARY 26, 2025

By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products. What do you want to be known for?

Engineering 177

Engineering Marketing B2C B2B 177

Sachin Rekhi

JANUARY 11, 2025

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. How do you make sure it’s representative of your market?

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? This communication framework works for marketing and internal communication, like motivating people around a new project. If you just list your features, you won’t win in the market.

Framework 236

Framework Marketing Transportation Product Manager 236

Product Innovation Educators

JUNE 15, 2020

So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. Her first product under her own brand, FanLoveBeauty, is a lip balm. My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17]

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 135

Differentiation Marketing Branding Product Marketing 135

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] You can slow down your competition and hold on to market share. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. Trademarks protect branding. [7:13]

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings.

Vision 238

Vision Differentiation Download Branding 238

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 156

Education Marketing Weak Development Team Advertising 156

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 124

Differentiation Strategy Branding Product Marketing 124

Intercom, Inc.

JUNE 22, 2021

It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator. billion by 2022.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Roman Pichler

MAY 13, 2024

But this only works if the product and market are stable and experience little change. Are there new market entrants? Is your product still sufficiently differentiated and does it still stand out from competing offerings? Despite its importance, product strategy is not always effectively practised.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Look for new market trends. Are there new market entrants?

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. If the score goes down, it is presumed that marketing and product work needs to be done. Engagement across social channels moves at lightning speed, which is a great way for marketers to take an instant customer sentiment pulse.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 159

User Testing Product Research Product Marketing Customer Experience 159

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

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Reporting Tools Customer Communications Data Visualization Research Software 228